... inventory control can outperform traditional large-format department stores in both growth and profitability.
ABFRL’s demerger and portfolio focus
Aditya Birla Fashion & Retail (ABFRL) has taken a ...
... fashion without big-city pricing.
Competitors have taken note. Reliance’s Yousta and ABFRL’s OWND! are aggressively tightening inventory cycles to under 60 days to stay competitive. Faster turns mean ...
13 February 2026, Mumbai
Advancing its mission to dominate the premium menswear segment, Tasva, the collaborative venture between Aditya Birla Fashion and Retail (ABFRL) and couturier Tarun Tahiliani, ...
... faces soft discretionary demand, ABFRL’s premium ethnic and designer-led brands - including Tasva and Jaypore - have demonstrated resilience, with designer-led revenue climbing over 30 per cent. Industry ...
... shift toward integrating the acquired TCNS brands - including W, Aurelia, and Wishful - more closely with ABFRL’s in-house designer and premium labels like Sabyasachi, Tarun Tahiliani, and Tasva. By centralizing ...
... fiscal landscape.
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Capitalizing on the ‘liquid data’ opportunity
While Wrogn reported a revenue contraction to Rs 223.23 crore in FY25, down from Rs 00344.31 crore in FY23, ABFRL’s investment ...
... demand
The Haiderpur launch is part of ABFRL’s aggressive roadmap to scale OWND! to 100 stores by FY26-end, with a long-term target of 400 outlets. By focusing on a ‘Hyper-Value’ segment where the majority ...
... by 2030.
Jaypore is reporting robust fiscal momentum, with ABFRL’s ethnic portfolio delivering an 11 per cent Y-o-Y revenue growth to reach approximately Rs 505 crore in the latest quarter.
DFU Profile ...
...
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As part of ABFRL’s ambitious plan to triple its revenue by 2030, the Pusa Road launch reflects a disciplined capital allocation toward high-yield urban clusters.
While the ...
... captures this habit through continual micro-refreshing of shelves, ensuring no visit feels repetitive.
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ABFRL’s OWND! a stylish disruptor
OWND! is ABFRL’s boldest move in years an entry ...
... Rajpurohit, CEO, Amanora Mall.
The addition of ABFRL’s flagship labels to Amanora Mall highlights the increasing demand for high-quality, curated fashion in Pune. Van Heusen, Allen Solly, and Louis Philippe ...
... development follows closely on the heels of ABFRL’s strategic decision two weeks ago to demerge its lifestyle business into a new entity, Aditya Birla Lifestyle Brand (ABLBL).
Fashion Guru
This newly ...
... products and brands and upgrade contemporary fashion by integrating timeless skills into the sector.
Kanchana KV, CEO, Niceorg adds, the merger of ABFRL’s deep-rooted industry expertise and market access ...
... corporate sustainability across industries, and ABFRL’s inclusion reinforces its leadership in sustainable fashion.
Ashish Dikshit, Managing Director of ABFRL, emphasized sustainability as a core business ...
... TG Apparel & Décor.
This acquisition aligns with ABFRL’s strategy to diversify and enhance its portfolio. The company’s board has approved share purchase agreements with both these brands, signaling ...
... on profitability improvements.
ABFRL’s subsidiary, Aditya Birla Lifestyle Brands (ABLBL), maintained solid margins, whereas ABFRL itself exhibited a marked recovery in margins across its varied business ...
... and market share of ABFRL’s White’s Primer and Seep Guard products. It will also enhance the company’s brand awareness across the nation.
For this project, Channelplay will develop and implement a program ...
... reported a net loss of Rs 107.60 crore, compared to a net profit in the previous year's same period.compared to a net profit of Rs 11.21 crore in Q3 FY23.
ABFRL’s EBITDA grew by 29 per cent to Rs 605 ...
... Jaypore’s launch in the US market enables the company to explore the global market through the digital route. ABFRL’s expertise in streamlined commerce solutions will play a significant role in Jaypore’s ...
... including Reliance Retail’s Yousta, ABFRL’s Style-Up and Shoppers Stop’s InTune. These retailers have been focusing on affordable clothing, footwear, and accessories.
Economic Growth and Rural Crisis ...