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Wed, Dec 17, 2025

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Fashion Brand & Retail News

41. TMRW invests in D2C lifestyle brands: (Fashion); 29 November 2022, Mumbai TMRW, a unit belonging to Aditya Birla Fashion Retail, is investing in a series of lifestyle brands. These span casual wear, children’s wear and western wear. TMRW was launched ...; Created on 29 November 2022
42. Yashram Lifestyle Brands: Aspires to solve real life vulnerabilities: (Brands-To-Retail); ... Brands RELATED NEWS . Aditya Birla Fashion and Retail Limited (ABFRL) confronts Contempt of Court for alleged 'patent infringement' The Yashram house of brands includes Morph Maternity, Adira, & ...; Created on 10 August 2022
43. ABFRL to invest House of Masaba Lifestyle: (Lifestyle); 17 January 2022, Mumbai: Aditya Birla Fashion and Retail (ABFRL) will invest Rs 90 crore to acquire 51 per cent stake in House of Masaba, the company that sells apparel, non-apparel, beauty and personal ...; Created on 17 January 2022
44. Arvind Lifestyle Brands to grow ‘high conviction’ brands: (Brands-To-Retail); ... clothing exports increased to $7.48 billion in the first half of this year, thanks to a massive recovery in major destinations The ‘ABOF' of Indian clothing behemoth Aditya Birla Fashion and Retail is ...; Created on 23 August 2021
45. ABFRL, Lifestyle, W ‘Fashion brands’ on store expansion spree in FY22,: (Apparel); As per a new report by brokerage firm Anand Rathi, rise in clothing sales, especially innerwear has encouraged brands to add more retail stores across the country. Aditya Birla Fashion & Retail plans to ...; Created on 09 July 2021
46. Rishi Vasudev appointed CEO of Lifestyle International: (Insight); ... for Arrow, Gant and Izod while at Arvind Brands. He also worked at Aditya Birla Group across brands such as Louis Philippe. At Flipkart, Vasudev led the overall fashion strategy across Flipkart, Myntra, ...; Created on 28 September 2020
47. ABLBL executes nine-store power play at Lake Shore Mall in Hyderabad: (Apparel); 17 December 2025, Mumbai Signaling a definitive shift in its retail playbook, Aditya Birla Lifestyle Brands (ABLBL) is executing a ‘nine-store power play’ at the newly inaugurated Lake Shore Mall in ...; Created on 17 December 2025
48. Gen Z, fast fashion, and the new retail war between Zudio and OWND!: (Apparel); ... in Indian history. Know More As Tata Trent’s Zudio continues its blistering expansion across India, a formidable challenger has arrived: OWND!, the new value-fashion brand from Aditya Birla Fashion ...; Created on 11 December 2025
49. Beyond Diwali: The wedding calendar that’s redefining India’s retail demand curve: (Apparel); ... under Aditya Birla Fashion, among others, note that their core wedding clientele is strongly design-led, brand-focused, and relatively price-inelastic. The desire for uniqueness, not bargains drives their ...; Created on 24 November 2025
50. Kurta 2.0: How men’s ethnic wear became India’s fastest-growing fashion segment: (Apparel); ... players, further pushed up the market's transformation. Tasva (Aditya Birla Fashion + Tarun Tahiliani): Launched aggressively, focusing on bridging the gap between designer wear and accessible luxury. ...; Created on 12 November 2025