28 March 2026, Mumbai
Aditya Birla Lifestyle Brands (ABLBL) has signaled a strategic focus on the brand’s casualwear division with the appointment of Rishi Marwah as General Manager for Allen Solly Menswear. A NIFT Mumbai alumnus with over 15 years of experience at Reliance Retail and Lifestyle International, Marwah takes charge as the Indian menswear market is projected to reach $42.4 billion by 2034. His mandate involves a full-spectrum integration of product strategy and inventory management, specifically designed to mitigate the 30-40 per cent return rates currently straining the domestic e-commerce landscape10.5 per cent projected revenue increase. By prioritizing ‘fit technology’ and data-driven assortment planning, ABLBL aims to enhance gross profit margins in a segment where consumer preferences are increasingly leaning toward versatile, ‘work-to-weekend’ silhouettes.
Scaling sustainable operations within a robust fiscal framework
The appointment coincides with ABLBL’s acceleration toward its ‘Sustainability 3.0’ roadmap, which targets 100 per cent sustainable packaging and a high percentage of eco-attributed products by late 2026. This move is supported by a strong financial performance; in Q3 FY26, ABLBL reported a 10 per cent year-on-year revenue growth to Rs 2,343 crore, with EBITDA margins expanding by 180 basis points to 18.4 per cent. As the brand expands its footprint in Tier-II and Tier-III ‘City Economic Regions’ - supported by a recent Rs 5,000 crore government infrastructure allocation - Marwah will oversee the go-to-market execution for Allen Solly’s growing casual lines. This expansion is critical to maintaining ABLBL’s dominant 10.5 per cent projected revenue increase for the current fiscal, while balancing the rising procurement costs associated with ethical raw material sourcing.
Market positioning and Growth trajectory Launched in 1993, Allen Solly is the pioneer of relaxed corporate fashion in India, operating under ABLBL’s lifestyle portfolio which recently achieved a Rs 2,002 crore quarterly revenue. With over 3,300 stores, the brand is scaling its casual and ‘Friday Dressing’ categories to capture urban professionals. Following ABLBL’s successful 2025 demerger, the brand is targeting aggressive expansion into emerging regional hubs.
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