- 21. Ajio Street Targets Tier II-IV Cities: Unlocking Fashion Potential
- (Start-Up)
- 05 April 2023, Mumbai Ajio Street, the new marketplace from Ajio, is expected to offer a wide range of affordable fashion items including clothing, footwear, and accessories for men, women, and children. ...
- Created on 05 April 2023
- 22. Marcowagon launches XINT exclusively on Ajio
- (Start-Up)
- 20 March 2023, Mumbai XINT, a fashion and lifestyle brand is launched by Macrowagon exclusively on Ajio. XINT is known for its premium quality fabric and 100% EU-tailored garments made from sustainable ...
- Created on 18 March 2023
- 23. Ajio, sneaker destination for enthusiasts
- (Start-Up)
- 03 February 2023, Mumbai Ajio caters to all types of sneaker enthusiasts. The shopping platform has all types of classics and the latest drops, from top charts to insights. It has the alma mater ...
- Created on 03 February 2023
- 24. AJIO uses Delhivery's QC-RVP technology to boost prospect
- (Start-Up)
- 02 April 2022, Mumbai: To better client experience, Delhivery, a logistics and supply chain company, has teamed with AJIO, a Reliance-owned fashion, and clothing store. AJIO will launch a technology-based ...
- Created on 04 April 2022
- 25. Ajio ropes in Shraddha Kapoor as brand ambassador
- (Lifestyle)
- 09 March 2022, Mumbai: Bollywood actor, Shraddha Kapoor has been roped in by leading fashion and lifestyle brand ‘Ajio’ as its new brand ambassador. One of the hottest selling faces in the advertisement ...
- Created on 09 March 2022
- 26. On Ajio, Reliance Retail's private labels outperform major fashion brand
- (Retail)
- 18th September 2021, Mumbai: Avaasa Mix N Match, Teamspirit, DNMX, and Netplay, all Reliance Retail private brands, are four of the top five selling brands on Ajio this year. It exemplifies Reliance ...
- Created on 18 September 2021
- 27. Ajio and Tata CLiQ Luxury, E-com ad expenditure (adex) in domestic platforms to increase
- (Retail)
- 01 September 2021, Mumbai: India’s e-commerce segment advertisement expenditure (adex) is likely to increase in domestic platforms such as Ajio and Tata CLiQ Luxury, etc. As Ajio, along with other Reliance ...
- Created on 01 September 2021
- 28. E-tailers likes of Reliance Retail, Ajio gear up for 'blockbuster festive season sales
- (Retail)
- ... third wave of COVID-19. The retail arm of Reliance Industries (RIL), Reliance Retail is eyeing more than 50 per cent growth in the fashion marketplace Ajio and likes to attain half the size of online ...
- Created on 27 August 2021
- 29. Cult Gaia launches multi-brand store on 'Ajio Luxe platform
- (Lifestyle)
- 26th August 2021, Mumbai: US brand Cult Gaia has launched its maiden multi-brand luxury e-commerce store on the Ajio Luxe platform in India with a new range of clothing, accessories, and jewelry. Cult ...
- Created on 26 August 2021
- 30. Ajio’s share in Reliance Retail’s apparel sales rises to 25%
- (Insight)
- Reliance Retail's fashion marketplace Ajio’s share in the retailer’s apparel sales has increased to 25 per cent. The e-commerce company has emerged as one of the leading digital commerce platforms for ...
- Created on 26 June 2021
- 31. Reliance Retail to strengthen online platform Ajio
- (Insight)
- Reliance Retail plans to strengthen its online platform Ajio by showcasing products of 30,000 artisans from across India. This festive season, the company showcased more than 40,000 artisan-crafted products ...
- Created on 24 November 2020
- 32. Myntra, Flipkart and others build AI firewalls as retail data risks rise
- (Retail)
- ... Anirudh Sen, Senior Retail Technology Consultant at RedSeer Strategy Consultants. Protecting the marketplace The data challenge becomes more complex for multi-brand platforms such as Myntra, Ajio, ...
- Created on 17 August 2026
- 33. India's retail entry model is changing and global fashion brands are noticin
- (Retail)
- ... Confluxe, founded by former H&M India executive Louis Coucke and former Myntra and AJIO executive Rajesh Narkar. The company recently secured $1.6 million in pre-seed funding from Wavemaker Partners and ...
- Created on 07 August 2026
- 34. The Tier-III retail boom is driving India's next apparel growth cycl
- (Retail)
- ... Today's shoppers research products online through platforms such as Ajio and Myntra before visiting physical stores to complete purchases. This online-to-offline journey has encouraged retailers to strengthen ...
- Created on 29 July 2026
- 35. India's online fashion market outpaces global peers on web traffic growt
- (Retail)
- ... Myntra's repeat purchase rate improved to 51.79 per cent during the first quarter of 2026, reflecting growing customer loyalty. Reliance Retail-owned AJIO, meanwhile, prioritised profits over market share. ...
- Created on 24 July 2026
- 36. India’s apparel wars intensify as speed retail, premium fashion battle for a $100 bn market
- (Apparel)
- ... Multi-tier, multi-brand dominance from mass (Trends) to luxury. Trends, Azorte, Reliance Brands (Global Labels), Yousta High growth via massive store footprint and AJIO integration. Trent ...
- Created on 27 May 2026
- 37. Reliance Retail elevates digital fashion strategy with leadership reshuffle
- (Apparel)
- 24 May 2026, Mumbai Reliance Retail has announced a significant restructuring of its leadership team, appointing Sandeep Karwa, Former Executive, Coupang as the new Chief Executive Officer of Ajio. This ...
- Created on 25 May 2026
- 38. Digital marketplaces reverse sourcing models via strategic brick-and-mortar deployment
- (Apparel)
- ... market share. In a move to capture the surging demand for premium, tactile shopping experiences, Reliance Retail’s luxury e-commerce division, Ajio Luxe, has officially commissioned its inaugural physical ...
- Created on 20 May 2026
- 39. Superdry Sport partners RBL for debut standalone retail format in Mumbai
- (Apparel)
- ... reported by its sister platform, Ajio. DFU Profile Navigating the premium activewear landscape The dedicated sport format allows Superdry to compete directly with global athletic giants entering ...
- Created on 13 May 2026
- 40. Kingdom of White scales ‘Alternative Luxury’ footprint with strategic Gwalior entry
- (Apparel)
- ... the logistical complexity of maintaining a ‘whites-only’ inventory, the brand’s integration with high-end platforms like Ajio Luxe ensures a robust omnichsannel flow. This expansion proves that niche apparel ...
- Created on 12 May 2026
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