- 21. Not just for weddings anymore, Indian ethnic wear gets a Gen Z makeover
- (Lifestyle)
- ... heirloom glory. Read our latest issue The designs were timeless, yes, but often frozen in time. As Gen Z—the cohort born into a world of TikTok trends, climate anxiety, and self-expression—emerges ...
- Created on 30 July 2025
- 22. From Dupattas to Denim: The bold fusion of Gen Z’s ethnic style
- (Apparel)
- ... or fashion tycoons, but by Gen Z girls redefining what it means to wear Indian ethnic attire. Long considered formal, occasion-specific wear, ethnic fashion is being unshackled from tradition and reborn ...
- Created on 29 July 2025
- 23. When Prada Wears Kolhapuri: Why India waits for foreign validation of its own genius
- (Apparel)
- ... resulted in a settlement, demonstrated the potential for indigenous communities to assert their rights and demand fair recognition and compensation. The settlement marked a rare win in cultural IP. The ...
- Created on 02 July 2025
- 24. Myntra launches new UGC program for Gen Z customers
- (Apparel)
- 01 July, Mumbai 2025 Leading Indian fashion e-commerce platform, Myntra is tapping into its Gen Z customer base by transforming shoppers into creators. The company recently launched ‘Ultimate Glam Clan,’ ...
- Created on 01 July 2025
- 25. Vijay Chauhan returns to Adidas India as new General Manager
- (Apparel)
- 25 June, Mumbai 2025 Vijay Chauhan has been appointed as the new General Manager of Adidas India, effective August 1, 2025. To succeed Neelandra Singh, Past General Manager, Chauhan will oversee the ...
- Created on 25 June 2025
- 26. Indian Fashion's Youthquake: How Gen Z is redefining retail and shaking legacy brand
- (Apparel)
- 24 June, Mumbai 2025 Last year, a silent revolution swept through Indian retail. Gen Z, now 377 million strong, officially surpassed millennials as the nation's largest consumer group, wielding influence ...
- Created on 24 June 2025
- 27. Spykar launches new Mumbai store aligning with preferences of Gen Z shoppers
- (Apparel)
- ... to align with the evolving preferences of Gen Z and millennial shoppers. Located on the first floor, the new store offers a reimagined retail experience. It's designed to be cleaner, lighter, more open, ...
- Created on 17 June 2025
- 28. India’s first intelligent styling app, ‘Slayrobe’ launched in New Delhi
- (Retail)
- Fashion entrepreneur Pooja Lalwani launched India's first intelligent styling and confidence platform designed for women, Slayrobe, on June 3, 2025, in New Delhi. DFU Profile Built on a proprietary ...
- Created on 05 June 2025
- 29. India's creator economy to generate $1 trillion consumption boom by 2030: BCG report ...
- (Apparel)
- 8 May, Mumbai 2025 India's fast growing creator economy is set to become a monumental force in driving consumer spending, with a huge potential to influence $1 trillion (Rs 84.5 lakh crore) annually ...
- Created on 08 May 2025
- 30. Growing Love for Pre-Loved: India's secondhand fashion sales rise with GenZ in the lea
- (Apparel)
- ... market is estimated at Rs 15,000 crore, and projections indicate it will reach Rs 65,000 crore by 2030. Consumer demographics: The study identifies Gen Z and millennials as the primary drivers of this ...
- Created on 07 May 2025
- 31. Peter England adds The League of Legends range to the Gentlemen’s League collection
- (Brands-To-Retail)
- India's leading menswear brand from Aditya Birla Fashion and Retail, Peter England has launched The League of Legends range in its Gentlemen's League collection, Originally introduced in 2023 as a tribute ...
- Created on 25 April 2025
- 32. Ajio launches debut AI-generated advertising campaign
- (Retail)
- Ajio has launched its debut advertising campaign created entirely using generative AI. Titled ‘The Great Fashion Price Crash,’ the campaign promotes the upcoming ‘Ajio All Stars Sale’ and emphasizes the ...
- Created on 08 March 2025
- 33. Max Fashion celebrates Gen Z customers with new #IYKYDK collection and campaign
- (Apparel)
- 01 February 2025, Mumbai Max Fashion's #IYKYDK (If You Know, You Don't Know) campaign celebrates the individuality and self-expression of Gen Z customers. The campaign recognizes, rather than a monolithic ...
- Created on 01 February 2025
- 34. Tmrw to expand brands’ reach amongst Gen Z and millennial shoppers
- (Apparel)
- ... particularly among Gen Z and millennial shoppers. The company leverages technology and omni-channel strategies to drive growth for its portfolio of fashion brands. It has made significant investments ...
- Created on 11 January 2025
- 35. The Pant Project engages Gen Z with experiential denim installation at IIT Bombay
- (Apparel)
- ... to creativity and individuality. Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experience ...
- Created on 26 December 2024
- 36. Blackberrys to launch new campaign with US-based agency Leo Burnett
- (Apparel)
- 20 November 2024, Mumbai Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett. Catering ...
- Created on 20 November 2024
- 37. HOADPL to repurchase 40% stake from US-based General Atlantic
- (Apparel)
- 19 November 2024, Mumbai A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...
- Created on 19 November 2024
- 38. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India
- (Apparel)
- 30 October 2024, Mumbai India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. This ...
- Created on 30 October 2024
- 39. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers
- (Apparel)
- 29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
- Created on 29 October 2024
- 40. India’s hybrid retail model sees a resurgence of high streets as malls continue to grow
- (Apparel)
- ... experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience. High streets on the rise High streets are gaining momentum, ...
- Created on 18 October 2024
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