... shift follows a record-breaking FY26, where Culture Circle achieved a grossmerchandisevalue (GMV) of Rs 153 crore. By integrating a dual-layer authentication protocol through CheckCheck, the platform ...
... in FY26, where the platform recorded a GrossMerchandiseValue (GMV) of Rs 153 crore, the company is shifting its focus from a niche streetwear aggregator to a comprehensive luxury ecosystem. This expansion ...
... and widen the mismatch between trend emergence and stock availability. In valuation terms, this directly depresses inventory turns and gross margin resilience.
D2C brands, by contrast, are monetising ...
...
This dramatically changes the markdown equation. Because these products are not trend-dependent, they avoid the classic end-of-season discounting trap that erodes both gross margins and brand equity. ...
9 April 2026, Mumbai
For nearly a decade, India’s online fashion segment thrived on aggressive discounting, free-everything convenience, and a relentless pursuit of GrossMerchandiseValue (GMV). This ...
... fashion segments. During her leadership, Myntra successfully captured a significant share of the Gen Z market through initiatives like FWD, which saw a 175 per cent rise in grossmerchandisevalue (GMV) ...
... cent of GrossMerchandiseValue (GMV) in online apparel is trapped in an endless cycle of returns. In practical terms, for every Rs 100 of confirmed digital orders, only Rs 70 translates into realized ...
... the company saw its GrossMerchandiseValue (GMV) climb 6 per cent to Rs 4,660 crore in the quarter ended December 31, 2025. This growth arrives at a pivotal moment as the industry navigates the expiration ...
... Portfolio
Financial trajectory and market penetration
The rebranding coincides with a period of robust fiscal momentum. The enterprise is currently on track to exceed a GrossMerchandiseValue (GMV) ...
... cent of GrossMerchandiseValue (GMV) in online apparel is trapped in an endless cycle of returns. In practical terms, for every Rs 100 of confirmed digital orders, only Rs 70 translates into realized ...
... sector has evolved from an emergency convenience model into a $6.9 billion grossmerchandisevalue (GMV) business, accounting for nearly 10 per cent of the country’s total e-retail market. Growth rates ...