Puma opens elevated format premium experience store in Bangalore mall amid athleisure boom
28 November 2025, Mumbai
The Indian sportswear and athleisure market is undergoing a significant transformation, with brands prioritizing enhanced retail environments to capitalize on projected growth (a CAGR of approximately 14.5% through 2030). This flight to quality is perfectly illustrated by the opening of Puma's relocated and upgraded store within Lulu Mall, Bangalore. This move is a tangible manifestation of the global brand’s strategic focus on "Brand Elevation" and optimizing "distribution quality," as highlighted in recent corporate strategy discussions. By securing a more prominent and spacious location, Puma transforms the physical storefront into a superior, immersive experience, designed to attract discerning Bangalore consumers.
The store opening as a phygital gateway
The newly opened outlet is not just a sales point; it's a strategic retail initiative expected to act as a testbed for future design and merchandising across Puma's extensive Indian network. The physical store opening remains critical because, despite the e-commerce surge, consumers overwhelmingly prefer to try on footwear and performance apparel before purchase, making the in-store experience a direct driver of conversion. This move ensures Puma maintains its competitive edge by offering a seamless 'phygital' journey that enhances both brand visibility and consumer engagement in a hyper-competitive market.
Performance meets premium lifestyle
Puma, a leading name in sports apparel and footwear, continues to drive strong growth in India, particularly through its Direct-to-Consumer (DTC) channels, which include both e-commerce and its brick-and-mortar network. The decision to open this new, larger format store in Bangalore—a key metro—is a crucial investment (CapEx) aimed at effectively showcasing their extensive product line. This line spans from their high-performance NITRO running technology to their popular Sportstyle Prime (lifestyle) collections and exclusive collaborations. Such in-store investments are vital, given the reported double-digit growth in store sales (e.g., 14.2% in FY24) across the region.
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