11 December 2025, Mumbai
Entrepreneur and passionate actor Rishaab Chauhaan launched a premium fashion brand poised to redefine contemporary Indian clothing. Known as Grabora, the brand makes a strategic and confident entry into the booming Indian fashion industry with an aim to set new benchmarks for high-quality craftsmanship, refined aesthetics, style, and comfort.
Grabora aims to offer premium clothing ranges for both men and women, focusing on elevated essentials, modern silhouettes, and quality-led design. As the Indian fashion and apparel industry continues its remarkable expansion, projected to become one of the world's largest fashion markets, Grabora is positioning itself as a leader. The brand seeks to secure a strong market foothold by blending premium fabrics, a sophisticated design language, and an understanding of what today's consumers desire: fashion that reflects confidence, individuality, and refinement.
Grabora plans to expand its product categories, retail presence, and digital footprint across major Indian cities. It also plans to set up exclusive flagship stores, partner with leading retailers, and build a strong e-commerce presence. Besides, it plans to collaborate with designers and artisans to showcase India's rising influence in global fashion, with future plans to venture into accessories, seasonal collections, and international markets.
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