26 December 2025, Mumbai

Marking a watershed moment for the brand’s ‘think global, act local strategy,’ global athletic powerhouse New Balance has named Bollywood actress Janhvi Kapoor as its first-ever Indian brand ambassador.

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This December 2025 announcement coincides with New Balance's aggressive push to transition from a cult-favorite running label to a mainstream lifestyle titan in India.

By aligning with Kapoor, the brand aims to capture the intersection of athleisure and Gen Z fashion, a segment currently driving India’s $18 billion footwear market.

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Strategic retail pivot and experience-led growth

The partnership is the linchpin of a broader operational overhaul.

Following the launch of its Indian subsidiary, New Balance has shifted focus toward experiential retail, recently opening flagship stores in Mumbai, Ludhiana, and Surat.

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The brand is currently on track to reach the 100-store milestone across India by the end of 2026, targeting high-growth urban corridors.

Unlike traditional retail models, these new ‘experience-centric’ stores feature central community seating and anamorphic 3D displays to foster deeper consumer engagement.

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Financial resilience and market share expansion

Financially, New Balance is operating from a position of record strength. The company reported $7.8 billion in global revenue for 2024 - a 20 per cent Y-o-Y jump - and is projecting to become a $10 billion brand by 2026.

In India, the brand is capitalising on a ‘flight to premiumization,’ where average footwear selling prices have climbed above $80 (approx Rs 6,700).

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India is one of our fastest-growing markets within the MEAI region, states Stuart Henwood, Senior Director. New Balance.

Kapoor’s influence will be instrumental in deepening our connection with the next generation of Indian athletes and trendsetters, he adds.

An American multinational corporation, New Balance Athletics, Inc bridges the gap between high-performance sports technology and street-style fashion.

SUSTAINABILITY

The company designs and manufactures premium athletic footwear, apparel, and accessories, with a world-renowned reputation for its ‘Made in USA’ and ‘Made in UK’ craftsmanship.

While North America remains its largest base, over 60 per cent of revenue now stems from international markets, with India, North Asia, and Western Europe identified as primary growth engines.

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24 December 2025, Mumbai

The Miss Diva 2025 Grand Finale transformed Mumbai into a high-octane stage for sustainable fashion on December 21, 2025. Presented by LIVA, the event stood out as a pivotal retail and apparel showcase, emphasizing a shift toward 100 per cent natural-origin fabrics in high-fashion couture.

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Held on December 21, 2025 amidst a glittering audience of industry veterans and Bollywood celebrities, the event witnessed the crowing of Avni Gupta as Miss Diva Supranational 2025, while Avani Kakekochhi Bhat was awareded with the title of Miss Diva Cosmo 2025.

Both queens are set to carry the torch of Indian pageantry to international platforms in 2026, representing an industry that increasingly blends traditional aesthetics with eco-conscious innovation.

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Bohemian innovation and retail resonance

The runway served as a real-time display of the ‘Bohemian Muse’ collection, a major highlight for the retail sector. Finalists in the Fashion Designer category showcased intricate ensembles crafted from LIVA fabrics- derived from eucalyptus and bamboo - demonstrating the material's superior drape and breathability.

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Designer Samant Chauhan, who mentored the Top eight designers, noted, the fluid nature of cellulosic fibers is redefining summer-wear trends for 2026.

Named Miss Diva Fashion Designer 2025, Aishwarya V wowed the jury by proving that biodegradable textiles can compete with synthetic silks in durability and visual luxury.

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The rise of the digital fashion economy

Reflecting the broader shift in Indian retail toward influencer-driven commerce, the finale also spotlighted the Miss Diva Content Creator 2025 winner, Monica D’Souza.

Dressed in Nandita Mahtani’s creations, the segment underscored how digital storytelling now dictates apparel demand in India’s Tier-I and Tier-II cities.

SUSTAINABILITY

With Indian textile and apparel exports projected to reach a Vision 2030 target of $100 billion, platforms like Miss Diva are no longer just beauty contests but strategic launchpads for the ‘Farm to Fiber to Foreign’ vision.

Liva is the flagship retail brand of the Aditya Birla Group company-Birla Cellulose, a specialist in eco-friendly Man-Made Cellulosic Fibers (MMCF). The brand offers products including Livaeco, Liva Reviva (recycled fiber), and Birla Excel, targeting high-end apparel, ethnic wear, and home textiles. It operates in over 250 cities across India.

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23 December 2025, Mumbai

Having officially inaugurated its 90,000-sq-ft flagship in the historic Kala Ghoda district in November 2025, Galeries Lafayette

Mumbai has launched a series of winter story telling sessions designed to capture this shifting consumer sentiment. By integrating Bollywood-led storytelling with multisensorial zones, these events aim to address a critical market insight: nearly 76 per cent of modern luxury shoppers now prioritize memorable experiences over the simple acquisition of goods.

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Cultural storytelling as a driver for high-value conversion

The ‘Unbox Magique’ and ‘What Men Want’ activations, featuring Arjun Rampal and Rahul Khanna, serve as more than celebrity endorsements; they are functional templates for ‘experiential storytelling.’

In an era where 52 per cent of high-income shoppers prefer in-store purchases for fashion, these curated walkthroughs bridge the gap between digital discovery and tactile luxury.

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By framing the purchase of luxury goods - from leather accessories to bespoke fragrances - as a masterclass in craftsmanship, the department store is successfully converting aspirational footfall into loyal clientele.

This approach directly mirrors a broader sector shift where brands are moving away from product-centric models toward emotional engagement to sustain growth in a competitive $12.1 billion domestic luxury goods market.

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On the store’s Beauty Floor, the ‘Bon Weekend’ immersion demonstrates how luxury retailers are utilizing ‘fragrance rituals’ and live sets to increase dwell time and brand recall.

This strategy aligns with data suggesting that multisensorial experiences - incorporating soundscapes and olfactory marketing - have a significant positive impact on purchase intention in the Indian apparel and cosmetic sectors.

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By offering personalized makeovers and tech-enabled fragrance discovery, Galeries Lafayette is tapping into the 10 per cent annual growth seen in the Indian luxury personal care segment.

These events act as a testing ground for Aditya Birla Fashion and Retail (ABFRL) to refine its ‘phygital’ model, blending Parisian heritage with the data-driven demands of a globally connected Indian consumer.

SUSTAINABILITY

Galeries Lafayette is a world-renowned French department store group, brought to India through an exclusive partnership with Aditya Birla Fashion and Retail Limited (ABFRL).

The Mumbai flagship, housed across five levels in two restored heritage buildings (Turner Morrison and Voltas House), showcases over 250 global luxury brands, with roughly 70 per cent of these labels making their debut in the Indian market.

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26 December 2025, Mumbai

The fashion and apparel segment dominates with nearly 35 per cent to 50 per cent of India’s total retail real estate leasing.

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In 2025, retail real estate leasing in India is projected to reach a historic post-pandemic peak of 9 million sq ft, a significant 15 per cent rise from the 7.8 million sq ft recorded in 2024.

This growth is not merely a rebound but a ‘flight to quality,’ as retailers shift their focus from pure expansion to high-performance, experience-led spaces.

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Fashion and apparel anchor the premiumization wave

Demand is particularly aggressive among D2C brands, sustainable fashion labels, and global luxury giants.

Luxury leasing alone witnessed a 19 per cent Y-o-Y rise, as international brands increasingly view India as a primary growth market.

We are seeing a clear trend of premiumization; malls are no longer just shopping centers but lifestyle destinations anchored by curated fashion formats, notes Gautam Saraf, Executive Managing Director, Cushman & Wakefield.

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Mall supply unlocks pent-up expansion plans

A critical bottleneck was cleared in late 2025 as Grade A mall supply rose to 4.3 million sq ft, compared to a meager 0.9 million sq ft in 2024.

This influx of fresh inventory in cities like Delhi-NCR, Mumbai, and Hyderabad has allowed retailers to execute long-pending ‘click-and-mortar’ strategies.

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While high streets remain dominant - holding a 52 per Cd2c ent share of activity- the tightening vacancy in superior malls (dropping to as low as 2.27 per cent) is pushing rental benchmarks higher.

The challenge for 2026 remains the supply-demand imbalance, with the industry projecting an even higher absorption of 10-11 million sq ft as infrastructure improvements further integrate Tier-II cities into the organized retail fold.

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22 December 2025, Mumbai

India’s fashion economy is far more structured than it appears. Beneath the energy of flea markets, the efficiency of mall chains, and the glamour of couture ateliers lies a well-defined hierarchy: a layered fashion pyramid that reflects how 1.4 billion people express identity, aspiration, culture, and class.

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This pyramid, spanning value shoppers to haute couture patronsis the backbone of India’s $110-billion apparel machine.

Drawing from global frameworks but reshaped for India’s socio-economic realities, the ‘Indian Fashion Apparel Segmentation Pyramid’ shows how the market moves, who spends on what, and why brands must understand this hierarchy to win.

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Value hunting, mass aspiration and India’s price-first economy

India’s fashion story begins with its most populous and powerful layer, the ‘Doesn’t Want to Play’ segment. These are consumers driven overwhelmingly by price, but increasingly influenced by global trends and social media.

Street marketsfrom Sarojini Nagar to Hill Roadcontinue to dominate the unbranded universe, offering the fastest trend turnaround in the country. Simultaneously, digital-first platforms such as Meesho and Ajio Value have expanded the reach of budget fashion deep into Tier-II, III India.

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A recent RedSeer Consulting study quantifies the momentum in this space. It projects that the value fashion segment will grow at 10-12 per cent CAGR over the next five years, with affordable smartphones and hyperlocal digital commerce as catalysts.

The rise of resellers, mostly womenon platforms like Meesho, has transformed low-price fashion into a micro-entrepreneurship engine, where affordability meets aspiration.

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This base layer anchors the pyramid not just in volume, but in cultural influence. Trends often percolate upward from here, proving that value fashion does not mean trend-deficient fashion; it is, in fact, the starting point of India’s trend diffusion chain.

The business of everyday style

As we move upward, the pyramid enters its most commercially dynamic zone: the ‘Accessible Core’ and the ‘Premium Core’. This is where consumers shift from purely price-driven choices to considerations around quality, brand identity, and self-expression.

India’s organized retail ecosystem mall chains, department stores, and large-format retailers derives much of its power from these two segments.

SUSTAINABILITY

The structure and growth trajectory of this middle layer becomes clear when examining the following table.

Table: Organized retail growth for apparel segment

The table reveals a powerful insight, while mass fashion still dominates market share at 35 per cent, the fastest growth is occurring at the top of the pyramid. The Premium Core’s 15 per cent CAGR signals the rise of affluent urban India seeking better quality, design finesse, and cultural relevance.

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The Accessible Core’s 12per cent CAGR, meanwhile, reflects the maturing aspirations of India’s urban youth and middle-class families.

Interestingly, even though the Super premium and Ultra High End tiers collectively represent just 17per cent of the organized market today, their double-digit growth rates clearly indicate an upward shift in India’s consumption pyramid, a trend driven by rising incomes, social media-led aspiration, and the normalization of designer wear in wedding culture.

The Accessible Core: Where fast fashion meets Indian urbanism

Brands like Zara and H&M have become cultural landmarks for Indian millennials and Gen Z. Their rapid collection drops and global silhouettes have redefined mall culture and set benchmarks for aspirational dressing. On the domestic front, Lifestyle and Pantaloons anchor this segment with curated mixes of private labels and affordable contemporary wear, becoming the wardrobe backbone for India’s middle class.

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The Premium Core: Contemporary Indian design comes of age

Higher up the middle sits the Premium Core, where aesthetics meets heritage. Fabindia, Biba Premium, Global Desi and others have created an Indian contemporary vocabulary, clean lines, artisanal details, modern silhouettesthat appeals to working professionals, upwardly mobile families, and culturally rooted shoppers.The Premium Core’s rapid growth is a reflection of this evolving Indian modern aesthetic. Fabindia’s model, rooted in craft revival and slow fashion, exemplifies how sustainability can be commercially viable in India when paired with brand heritage and lifestyle positioning.

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The peak of the pyramid

At the summit lie the Superpremium and Ultra High End segments, territory defined by craftsmanship, exclusivity, and social capital.This is a consumer base that does not merely buy clothing; they commission it. Designer-wear is not simply apparel, but a cultural asset and a statement of personal identity.

Designer fashion, India’s global statement

Indian designers like Gaurav Gupta, Manish Malhotra, TarunTahiliani, and Sabyasachi have transformed the perception of Indian fashion globally. Theirwork be it couture lehengasor sculptural gowns, or intricately hand-embroidered ensembleshave found space on runways from Paris to New York.

Sabyasachi, in particular, has transcended the category to become a global luxury house with a distinctive aesthetic rooted in Indian maximalism.

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The business of luxury

The following table, drawn from Bain & Company’s India appendix on the global luxury market, illustrates the fast-paced growth of luxury in the country.

Table: India’s luxury apparel and accessories market (2022–27)

Source: Bain & Company Luxury Goods Worldwide Market Study, India Appendix.

The numbers underscore one message: India’s luxury market is expanding at nearly triple the pace of the global average.

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Luxury apparel leads with an 18 per cent CAGR, reflecting the cultural centrality of wedding and occasion wear.

Accessories, now a key entry point for new luxury consumers, are close behind at 17per cent. Even luxury footwear historically niches hows strong double-digit momentum. This rapid acceleration signals not just rising wealth, but also a shift in mindset. For today’s affluent Indian consumer, luxury is not occasional indulgence; it is lifestyle identity.

How the pyramid is changing

India’s fashion pyramid is no longer rigid. Several transformative forces are reshaping it, enabling consumers to move up segments and allowing trends to move down faster than ever. Digital commerce has dissolved hierarchies: a small-town shopper today can buy Zara online, while urban consumers can access budget fashion at the click of a button. Social media influencers have become cultural intermediaries, pushing trends across segments with unprecedented speed.

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Sustainability has moved from niche discourse to actionable expectation. Within the Premium Core and Superpremium segments, conscious fashion, organic fabrics, ethical sourcing, low-impact dyes are rapidly becoming a priority.

Fusion fashionIndia’s signature hybrid of tradition and modernity has become the dominant aesthetic across categories. Whether it is Indo-western festive wear or contemporary handloom resort fashion, this hybridization is shaping demand even in value fashion. Customization, once the preserve of couture, is gaining traction across segments. Brands are increasingly investing in fit personalization, digital tailoring, and bespoke design services—reflecting India’s deep-rooted preference for personalization.

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Why the fashion pyramid matters

Understanding India’s fashion pyramid is essential for anyone aiming to build or scale a brand in the country. The pyramid is not just an economic modelit is a cultural map that reveals how Indians express identity, aspiration, and status.

For international brands, it highlights the importance of correctly positioning entry price points. For domestic brands, it reveals gaps in design evolution, retail experience, and brand storytelling.

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For luxury labels, it affirms that India is no longer an emerging market but a fast-maturing luxury powerhouse.

The Indian fashion pyramid is a story of movement consumers moving upward, brands expanding their tiers, and the country itself evolving into a globally relevant fashion economy. Those who decode this layered structure will shape the next chapter of India’s style and business transformation.

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26 December 2025, Mumbai

For decades, the strategic consensus in Indian retail was built on a comfortable, yet increasingly flawed, binary: the "Brand-Conscious Metro" versus the "Price-Sensitive Hinterland."

This bifurcation allowed C-Suites to treat non-metros as secondary markets.

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However, as we audit the successes of 2025, it is clear that this divide has collapsed.

The "Hinterland" has been replaced by an empowered Power-Bharat—a market that is increasingly brand-loyal, quality-obsessed, and digitally informed, forcing a total recalibration of the retail roadmap for 2026.

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The Macro-Economic Pulse: The Bharat engine gains momentum

The macroeconomic landscape of 2025 was defined by the resilience of non-metro consumption.

While Tier I cities grappled with oversaturation and a 15% hike in prime mall rentals, emerging urban centers like Indore, Coimbatore, and Lucknow became the primary growth corridors. Market data reveals that organized retail absorption in Bharat hit a record 4.5 million square feet in 2025, with cities like Indore witnessing a 46% surge in branded fashion storefronts.

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This is not merely a geographic shift but a psychological one; the Bharat consumer is no longer just "value-seeking" but "brand-loyal."

The Collapse of the Price-Sensitive Myth: Data-driven credence

In 2025, the data shattered the perception that Bharat only buys on discount.

According to recent sectoral reports, Tier II and III cities contributed to 55% of total festive sales value in 2025, with a significant uptick in full-price sales rather than markdown transactions.

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The "Sophistication Convergence" is best illustrated by the surge in search volumes for "Premium Fabrics" and "Designer Collaborations" in cities like Kochi and Nagpur, which grew at 3x the rate of Mumbai and Delhi.

This suggests that the Bharat consumer is now value-conscious, not price-sensitive—they are willing to pay a premium, but they demand tangible quality, longevity, and brand prestige in return.

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C-Suite Strategic Intelligence: The decentralized empire

Leadership is now moving away from the "One India" assortments. For the Indian C-suite, 2025 was the year the "one-size-fits-all" headquarters model died.

Leadership teams are now shifting toward a "Decentralized Empire" structure, where the "Metro-First" bias is replaced by regional autonomy.

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Major players have begun restructuring their internal hierarchies to empower Regional Business Heads with genuine P&L ownership.

The strategic mandate for 2026 recognizes that a consumer in Chandigarh and a consumer in Bengaluru might have the same disposable income, but their "aspirational triggers" are geographically distinct.

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Regional Assortment Strategy: Tailoring for the North vs. South

Winning the 2026 landscape requires a granular understanding of regional aesthetics and climatic realities. In the North, the assortment strategy must remain seasonally aggressive and maximalist. Conversely, the South Indian market remains the stronghold of functional elegance and premium breathable fabrics.

The regional growth matrix (2026 projections)

To successfully navigate the coming year, leadership must align logistics and product development with the specific drivers of each geographical cluster.

The "Regional Growth Matrix" serves as a strategic compass, highlighting that while the North and West drive volume through high-turnover fast fashion and wedding splendor, the East and South are emerging as the new frontiers for fabric-first premiumization and fusion silhouettes.

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The era of treating Bharat as a clearance channel for Metro surplus is over. The 2026 winner will be the C-Suite that views the non-metro consumer through a lens of Sophistication, not Subsidization.

The bifurcation has collapsed into a unified national aspiration: the desire for brands that offer identity, quality, and a sense of global belonging.

SUSTAINABILITY

As retail format dynamics shift toward a "Quick-Response" ecosystem, the Bharat store will become a dual-purpose asset—a sensory flagship for brand building and a high-speed fulfillment hub.

Industry professionals who fail to update their mental maps of "Price-Sensitive Bharat" will find themselves locked out of the most lucrative growth cycle in Indian retail history.

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22 December 2025, Mumbai

Under Armour is fast-tracking its India journey with a bold blueprint to triple its retail revenue to Rs 1,500 crore over the next five years.

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Driven by its exclusive licensee, Underdog Athletics, the American performance giant is doubling down on a ‘full-price’ model, intentionally shunning the aggressive discounting cycles common in the sports-apparel sector. By the end of FY25, the brand reached a retail value revenue of approximately Rs 500 crore, maintaining a steady 25 per cent CAGR over the last three years.

This calibrated expansion reflects a broader shift toward ‘premiumization’ in India’s sportswear market, which is projected to grow at nearly 19 per cent annually through 2034.

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Strategic scaling and high-productivity retail

The brand’s expansion is anchored in high-productivity physical stores, with a target of adding 8 to 10 new ‘Brand Houses’ annually.

Under Armour’s current network of 50 stores across 30 cities is witnessing exceptional sell-through rates; for instance, a 1,740 sq. ft. flagship in Gurugram recently generated Rs 1.5 crore in a single month. While technical athletic gear remains the core, the brand is successfully testing the ‘premium streetwear’ waters, with select tech-led lifestyle drops selling out in weeks rather than months.

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Tushar Goculdas, Managing Director, Underdog Athletics, emphasizes, the goal is not mass-market volume but becoming India’s "most-loved premium athletic performance brand.

To support this Rs 1,500 crore ambition, Under Armour is diversifying its category mix and localized presence. Apparel currently dominates sales at over 50 per cent, while footwear contributes a significant 35–37 per cent.

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Notably, women’s wear is emerging as a high-growth pillar, expected to reach 25 per cent of total sales as the segment matures.

Founded by Tushar Goculdas in 2021, Underdog Athletics is the exclusive distributor and licensee for Under Armour in India, managing all retail, marketing, and distribution. The brand focuses on ‘advanced athletic gear,’ including HeatGear, ColdGear, and HOVR footwear technology, catering to professional athletes and fitness enthusiasts.

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24 December 2025, Mumbai

Leading clothing manufacturer, No Name has been recognized among the Top 10 Textile & Apparel Sourcing Companies 2025 by India Manufacturing Review.

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This accolade comes at a critical juncture; global apparel supply chains are currently leaking over $40 billion annually due to coordination failures and quality lapses.

By bridging the gap between brand intent and factory-floor execution, NoName is positioning itself as a vital stabilizer for brands navigating a market where domestic textile demand is projected to hit $350 billion by 2030.

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Closing the $40 billion efficiency gap

For global fashion labels, the challenge in 2025 has shifted from finding the lowest price to securing the most reliable timeline.

NoName’s brand-aligned manufacturing model specifically targets the ‘hidden costs’ of production like delays, compliance breaches, and material waste.

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The company’s structured coordination across an expansive Indian factory network ensures that scale does not come at the expense of transparency.

This approach is particularly relevant as 30–40 per cent of small and mid-sized global brands have shifted their sourcing from China to India over the last 24 months, seeking the ‘credibility over cost’ advantage that Indian manufacturers now offer at scale.

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Category expertise and the compliance mandate

Beyond logistics, NoName’s dominance in categories ranging from high-street womenswear to sustainable everyday essentials is underpinned by a rigorous quality framework.

As international buyers increasingly demand GOTS, OEKO-TEX, and BCI certifications, NoName’s commitment to responsible and ethical production serves as an ‘independent assurance’ for its clients.

SUSTAINABILITY

By refining these quality frameworks and utilizing digital production monitoring, the company is not just fulfilling orders but is helping fashion brands ‘manufacture better, faster, and more responsibly’ in an era of hyper-fast fashion cycles.

A leading Indian clothing manufacturer and sourcing coordinator, NoName provides end-to-end production solutions, including material planning, sampling, and quality oversight.

The company supports Indian labels and international brands across the US, EU, and GCC in categories like womenswear, menswear, kidswear, and loungewear.

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23 December 2025, Mumbai

Suditi Industries has finalized a capital infusion of Rs 58.87 crore for a comprehensive overhaul of the brand Gini & Jony through a mix of equity shares and warrants.

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The Mumbai-based textile veteran is leveraging this liquidity to transition from a traditional manufacturing entity into a specialized retail powerhouse, specifically targeting the Rs 300,000 crore Indian children's apparel market.

This move comes at a critical juncture as the domestic kidswear segment experiences a CAGR of 15 per cent, driven by a shift toward organized retail and premium branding.

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Capital allocation for omnichannel dominance and scalable infrastructure

Through these funds, Suditi aims to move Gini & Jony beyond the traditional brick-and-mortar sales to a sophisticated omnichannel strategy.

Suditi’s management plans to deploy these funds to deepen existing product categories and build a digital-first infrastructure capable of supporting rapid retail expansion.

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The strategy focuses on modernizing the supply chain and utilizing data analytics to sharpen execution, a move designed to compress the learning cycles typically associated with scaling consumer brands.

This infrastructure push is intended to stabilize the backend as the company prepares to transition Gini & Jony from a standalone apparel brand into an ‘everything kids’ lifestyle platform.

SUSTAINABILITY

The funding round attracted a notable roster of strategic investors and seasoned operators, including high-profile figures from the financial and consumer sectors such as Venkat Ramaswamy of Edelweiss and Nitin Agarwal, formerly of GlobalBees.

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This investment follows a period of significant financial recovery for Suditi Industries, which recently reported an 89 per cent increase in turnover and a substantial jump in net profit.

Since its founding in 1991 as a textile manufacturer, the company has maintained a low-debt profile, which provided the fiscal headroom necessary for the 2024 acquisition of Gini & Jony.

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22 December 2025, Mumbai

Louis Philippe has officially expanded its Gulf footprint with a debut 1,586 sq ft flagship store at the City Centre in Bahrain.

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Following a 9.4 per cent surge in Indian textile exports this quarter, the brand is capitalizing on a ‘reverse migration’ of luxury standards, where Indian craftsmanship is meeting high-disposable-income markets.

Launched in partnership with Kalyan Silks, the Bahrain store serves as a hub for the brand’s new global retail identity, featuring minimalist teal-toned aesthetics designed to capture the attention of the Kingdom’s fashion-forward professional class.

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Aggressive Roadmap for 2026

The Bahrain debut acts as a springboard for an ambitious Middle Eastern roadmap. Jacob John, President, Aditya Birla Lifestyle Brands, confirms plans to inaugurate five additional exclusive stores across the GCC by late 2026.

This move comes at a time when the GCC textile market is projected to reach $16.3 billion, driven by a growing appetite for ‘quiet luxury’ and premium workwear.

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While the domestic Indian market faces pricing pressures in the lower-tier segments, Louis Philippe’s overseas strategy focuses on high-margin structured separates and ceremonial attire, effectively diversifying the brand's risk against regional economic fluctuations.

One of India’s leading premier menswear brand, Louis Philippe is synonymous with the ‘Upper Crest’ since its launch in 1989.

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The brand specializes in high-count cotton shirts, precision-tailored suits, and smart-casual separates.

Operating under Aditya Birla Lifestyle Brands, the brand maintains over 450 stores in India and an expanding presence in the UAE, Qatar, Mauritius, and Nepal.

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