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Work from Home fuels demand for essential clothing in India

The Work from Home trend has boosted the sales of PJ’s in India with knitwear exporters receiving advance payments from European buyers to replenish their stocks for the basic clothing

Demand for daily essential clothing is more from Europe, which has opened up for a long time. There is very good export demand for kids wear, night wear and inner wear. The retail stores are running low on stock demand for fast fashion clothing is still sluggish, said Ashok Arul, CMO, SCM garments, an exporter to leading retail stores of Europe and US.

Tirupur in Tamil Nadu, which exported knitted garments worth about Rs 30,000 core the previous fiscal, has started getting good export business. Raja Shanmugam, president, Tirupur Exporters Association (TEA) noted a growing demand for night wear, children wear and inner wear.

Work from Home fuels demand for essential clothing in India

Online National Garment Fair scheduled in September

The online edition of India’s biggest garment fair for domestic garment manufacturers will be organized from September 02-11, 2020.

As per the Clothing Manufacturers Association of India (CMAI), organizer of the show, the 71st edition of National Garment Fair (NGF) is re-evolved and re-invented to keep industry ahead of fashion trends and overall business opportunities.

To make the show successful, CMAI is approaching prospective participants effectively through various ways. The show used to take place twice a year in January and July. The July edition of the event used to take place in the first or the second week of the month. The 4-day-long July edition last year had over 1,000 exhibitors from across India and around 40,000 visitors including retailers, corporate buyers, wholesalers, agents, distributors, etc. visited it.

In India, so far in the textile and garment industry, Export Promotion Council for Handicrafts (EPCH) has organised two virtual sourcing shows but they were mainly for export. It will be interesting to see how the domestic market gains from a virtual show.

Online National Garment Fair scheduled in September

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