BlissClub plans expansion with new capital infusion

Bengaluru-based athleisure label BlissClub has raised Rs 160 crore in a primary funding round led by alternative asset manager Singularity AMC. Supported by existing venture partners Elevation Capital and Eight Roads Ventures alongside founder equity commitments, this capital infusion targets physical retail footprint expansion and product line diversification across Indian metro markets. Following 60 per cent Y-o-Y revenue growth over the past two fiscal cycles, the investment reflects broader private equity interest in omnichannel apparel platforms catering to active lifestyle demographics. Active lifestyle apparel is increasingly becoming a staple of everyday wardrobes, and our deep product R&D and sourcing capabilities provide a structural competitive advantage, states Minu Margeret, Founder and CEO, BlissClub.

Operational diversification addresses high suburban real estate costs

The funding deployment targets a transition from digital-native selling toward high-density physical storefronts across Tier-1 urban centers. A case in point is BlissClub’s recent category expansion into menswear, which widened its addressable consumer base while improving store-level unit economics across its existing network of 40 brick-and-mortar locations. However, managing high commercial real estate rents in prime shopping malls while competing against global sportswear giants like Nike and Decathlon presents ongoing margin pressure. Capturing rising domestic consumer spending on functional everyday clothing remains the primary commercial opportunity across the expanding Indian sportswear market.

Capital structure and omnichannel market presence

Founded in 2020, BlissClub manufactures functional activewear, bottomwear, and comfort apparel tailored for Indian body profiles. The brand operates over 40 exclusive retail stores in key metro hubs while expanding its newly launched menswear line. Maintaining double-digit revenue growth, the company targets national offline retail scale-up.