Candere by Kalyan expands retail footprint with 125th store launch in Virar
Candere by Kalyan Jewellers has reached a significant operational milestone with the inauguration of its 125th retail outlet in Virar, Maharashtra. Situated on Turner Road in the burgeoning suburb of Virar West, the new facility underscores the brand’s strategic commitment to capture the rising demand within the Mumbai Metropolitan Region (MMR). This expansion is a part of a broader, aggressive growth roadmap that saw the digital-first brand achieve a remarkable 112 per cent Y-o-Y revenue growth during the Q1, FY27, signaling a successful transition toward an integrated omnichannel retail ecosystem.
Strengthening the omnichannel advantage
The brand’s expansion strategy is fundamentally anchored in blending the convenience of e-commerce with the personalized service of physical showrooms. By establishing a presence in rapidly developing residential hubs like Virar, Candere effectively bridges the gap between its online reach and local consumer accessibility. Industry analysts note, this approach allows the retailer to capture a younger, style-conscious demographic, particularly Gen Z and working professionals, who prioritize both transparency and trend-led designs. With jewelry collections starting at accessible price points of Rs 10,000, the brand is effectively competing with both traditional players and emerging lifestyle retailers. Accompanied by promotional incentives such as a flat 25 per cent reduction on making charges and stone values, the Virar launch further illustrates the brand’s focus on sustaining high footfall and customer engagement during the early phases of showroom operation.
Scaling for national leadership
Looking ahead, the parent entity, Kalyan Jewelers, remains steadfast in its objective to solidify its dominance in the organized jewelry market. Following the full acquisition of its subsidiary Candere in June 2026, the management is prioritizing capital deployment toward showroom scaling. Having already added 17 new showrooms across its diverse formats in the most recent quarter, the company is front-loading its expansion targets for the remainder of the fiscal year.
This growth is supported by a robust franchisee-owned, company-operated (FOCO) model, which ensures rapid geographic penetration while maintaining stringent quality and service standards. As the brand scales, the integration of data-driven inventory management and localized product curation - such as the recent focus on versatile, lightweight designs - remains the primary driver of its long-term financial viability and competitive edge.
An omnichannel jewelry retailer, Candere specializes in lightweight, contemporary gold and diamond pieces. Targeting Gen Z and young professionals, its portfolio spans everyday wear to gifting categories. As a wholly-owned subsidiary of Kalyan Jewelers, it utilizes a digital-first approach to drive national expansion, focusing on rapid physical network growth and a seamless online-to-offline shopping experience. Historically rooted in digital retail, the brand has successfully pivoted toward a high-growth brick-and-mortar strategy.
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