29 March 2023, Mumbai 

Lee Cooper has launched its summer campaign for 2023 with the theme "Life Is Out There".

The brand has introduced a range of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere to promote the campaign.

The campaign is all about inspiring people to step out of their comfort zones, try new experiences, and live life to the fullest. The video features a group of friends on a road trip in a yellow vintage microbus, showcasing their wanderlust as they explore different outdoor locations like the beach, forest, and lakeside.

The brand plans to host a series of airport activities, as well as summer events like campaigning activities, beach parties, and outdoor concerts in select cities across India.

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22 March 2023, Mumbai 

According to the brand Frenchie from VIP Clothing, their 'U-19' range is the first innerwear collection in India specifically designed for teenagers. They have conducted market analysis to support their claim, stating that no other brand has previously introduced such a product.

Frenchie U-19 is not just a product, but a solution to the common issue of ill-fitting underwear for teenagers. As a brand that prioritizes meeting consumer needs and desires, the company is optimistic about the market potential of this new product range.

The design philosophy behind the U-19 range is to deviate from traditional cultural norms and empower teenagers to be ahead of the curve in terms of style. It is a symbol of advancement and non-traditionalism, representing a breakaway from the conventional.

The newly launched U-19 range will be available on popular e-commerce platforms such as Flipkart, Amazon, and Jio Mart, as well as VIP stores throughout India.

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28 March 2023, Mumbai 

Being Human, the premium retail fashion brand owned by Bollywood actor Salman Khan, has recently opened two new outlets in Mumbai and Guwahati. The Mumbai outlet, located in the Inorbit Mall on Palm Beach in Vashi, is spread across 1,000 sq. ft. while the Guwahati store is a 795 sq. ft. space at the City Centre Mall in Christian Basti.

Being Human aims to add over 35 stores in the next fiscal year, FY 23-24. The brand has expanded its reach to over 500 retail touchpoints and has more than 500 multiband brand outlet (MBO) partners across India, including e-commerce partners like Amazon, Flipkart, Myntra, and Tata Cliq. The brand presently has 78 operational stores across India, also has a presence in Bangladesh and Nepal and plans to open stores in other countries soon.

Being Human Clothing was founded in 2012 to support the philanthropic initiatives of ‘Being Human – The Salman Khan Foundation.’

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24 March 2023, Mumbai 

Aditya Birla Group's luxury retail store, The Collective, is set to expand its presence with 20 new stores, including 10 new stores for The Collective brand and mono-brand stores such as Hackett, Fred Perry, Ted Baker, Polo Ralph Lauren and Ralph Lauren.

The company, which is a division of Aditya Birla Nuvo Ltd and operates 33 stores in India, aims to finance the expansion through internal accruals. The investment required is ₹10,000- 12,000 per sq. ft , that means around INR7-8 crore for a 7,000 sq. ft. store., and up to double for mono-brand stores.

The company has also seen significant growth in its women's apparel segment and plans to add the niche Japanese brand A Bathing Ape to its portfolio in FY23.

The expansion comes amid projections India’s fashion market would touch ₹5.7-5.8 trillion by 2024. The growth will be driven by premiumization, greater penetration of ecommerce and a focus on private labels and the entry of international brands, according to Boston Consulting Group.

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22 March 2023, Mumbai 

Being Human Clothing, the fashion brand founded by Bollywood actor Salman Khan, is set to make a comeback after a hiatus, following the family’s buyout of the business from licensee Mandhana Retail Ventures in early 2020, just as the pandemic hit.

The brand has been focusing on getting “the house in order” by improving the quality of products, the right pricing and ensuring that the brand stays responsible in line with its values of sustainability and giving back to the earth.

The company also realigned its approach and strategies on the markets it needs to enter. Men’s clothing contributes 75% of the overall sales, women’s 12-15% and accessories the rest. The brand has been expanding rapidly and has over 500 retail touchpoints, selling through exclusive brand outlets, shop-in-shops, multi-brand outlets, and e-commerce stores across India.

The company has been actively developing its gender-neutral collection called Blur, which contributes 4-5% of overall sales and is expected to grow further, tapping into the mainstream market for unisex fashion. In addition, the company is researching and developing a boyswear line with plans to launch it in the next financial year.

Being Human Clothing is set to open an all-women empowered store in Bengaluru's shopping district, where women and specially-abled people will be given employment opportunities.

As per the company, Being Human has stated that the brand's roadmap leads to stores around the world, and the company has recently opened in neighbouring countries, with plans for continued expansion in both domestic and overseas markets.

The company is also expanding its e-commerce operations, which now account for 18-19% of overall sales. Within retail, the company aims to exit this financial year with 80-85 stores and open another 50 in the next financial year, with a focus on emerging India, where there is an appetite for brands and money to spend.

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28 March 2023, Mumbai 

Turtle, a Kolkata-based menswear brand, has announced the launch of its first outlet at Phoenix Market City, Kurla, in Mumbai.

The new outlet at Phoenix Market City, spans across four floors, offering a spacious and comfortable shopping experience for customers. Turtle's expansion to Mumbai marks an important step in its growth strategy, as the brand aims to reach out to more customers across the country.

This recent expansion follows the brand's opening of its first exclusive store at Sarath City Capital Mall, Gachibowli – Miyapur Rd, Whitefields, Telangana, just a few weeks ago.

Turtle Ltd. was established in 1993, caters to men aged between 22-45 years and offers a complete range of menswear, including shirts, trousers, jackets, suits, socks, shoes, and accessories. The brand serves customers across A+, A, and B sections in tier 1, 2, and 3 cities and is available on leading e-commerce sites such as Flipkart, Myntra, and Amazon.

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Fashion brand ‘W’, owned by TCNS Clothing, has launched its latest summer collection called ‘Move360’ in collaboration with celebrity Mira Kapoor.

The collection, which features wrap dresses, jumpsuits, co-ord sets, summer tops, and skirts, was unveiled at the brand’s experiential store in Mumbai, which happens to be their largest store.

The Move360 collection is available on the brand’s website, as well as in W outlets, multi-brand outlets, large format stores, and online retailers.

20 March 2023, Mumbai 

Italian fashion brand Corneliani has become popular among India’s fashion-conscious elite since it was introduced in the country by Blues Clothing Company in 2009.

Following OSL Luxury’s acquisition of Corneliani’s India wing in 2012, the brand expanded its range to offer a complete wardrobe for men, including neck-ties, knitwear, jeans, Polos, coats, suits, shoes, and shirts. OSL Luxury adopted a 360-degree distribution model as a boutique brand, offering both made-to-order and made-to-measure facilities to cater to the individual preferences of its customers.

The brand’s commitment to personalisation has proved successful, with Corneliani now offering an exclusive customisation in retail spaces. The brand’s Indian clientele also have the opportunity to experience fabrics that are exclusive to Corneliani and can only be shipped directly from Italy.

Corneliani has faced challenges during the pandemic, leading to the closure of its retail base in India. However, the brand has since gained strong traction in Mumbai and Delhi and plans to expand further. The brand has also diversified into e-commerce, exploring slow commerce with Tata CLiQ Luxury on accessories and garments.

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25 March 2023, Mumbai 

US Polo Assn, the casual wear brand of Arvind Fashions Limited, has launched a new store in Trivandrum.

Located at Vellayambalam, the 1,700 square foot store opened its doors with the brand’s latest spring/summer 2023 collection of polo shirts, denim, button-downs, chinos, footwear, and innerwear.

The new store at Vellayambalam features US Polo Assn’s ‘rebranded identity’, which includes an all-white interior accented by the band’s colours, as well as wood, metal, and concrete detailing. The rebranding has already been unveiled in other stores in Lulu Mall in Lucknow and Bengaluru, as well as Express Avenue in Chennai.

Designed to showcase the sporty inspiration behind the label, the store's interiors feature images from US Polo Assn’s latest campaign that evoke the feel of a classic American summer. This is in line with the brand's efforts to stay ahead of the curve and understand the needs of its ever-evolving consumers.

With the opening of the new store, that is part of US Polo Assn’s growth plan, the brand aims to offer a unique and immersive shopping experience to its customers in Trivandrum.

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24 March 2023, Mumbai 

Sportswear brand Fila has launched its latest global campaign in India, featuring American celebrity Hailey Bieber.

Bieber, who has a rapidly growing fashion following, expressed her excitement about the collaboration. She stated, “My style is constantly evolving and Fila’s designs are timeless and the perfect complement to my everyday wardrobe.”

The campaign was styled by Bieber herself, drawing inspiration from the 90s era and Fila’s extensive brand archive, the campaign features a range of clothing, accessories, and footwear that can be purchased on Fila’s India e-commerce store.

The Fila x Hailey Bieber campaign is a celebration of individuality and personal style. With its timeless designs and Bieber’s fashion influence, the campaign is sure to resonate with fans of both the brand and the celebrity.

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20 March 2023, Mumbai 

Beverly Hills Polo Club has expanded its retail network in India with the inauguration of an exclusive outlet at Lucknow's Lulu Mall.

The store features a range of brightly colored polo-inspired clothing aimed at bringing out the fashion stylist in every man. The store's open façade, warm yellow lighting, and white, gold, and navy color scheme create an inviting varsity feel.

With a significant retail presence in various Indian cities and a strong presence in leading department stores and online marketplaces, the brand has become popular among Indian consumers looking for trendy, high-quality clothing at reasonable prices.

Beverly Hills Polo Club's expansion in India is in line with the country's growing retail market, which is projected to reach $1.3 trillion by 2025. The opening of the new store at Lulu Mall Lucknow is expected to further strengthen the brand's presence in the country and offer an inviting retail experience for Indian consumers.

Beverly Hills Polo Club has established itself as an affordable luxury brand since its inception in 1982, offering not only clothing but also watches and fragrances. Its aesthetic is inspired by the glamour of Beverly Hills and the heritage sport of polo.

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