British fashion retailer Next enters Mumbai market with flagship store opening

British fashion major Next has marked its retail debut in Mumbai by launching a sprawling, 12,000-sq-ft flagship outlet at Infiniti Mall in Malad. Developed in strategic partnership with Myntra Jabong India and licensed franchise operators, the new location houses approximately 1,000 distinct styles spanning women's, men's, and children's apparel categories. The launch underscores an accelerating trend of international labels establishing physical footprints in India's top-tier urban clusters, targeting cosmopolitan consumers seeking contemporary, design-led everyday wear.

Mumbai represents an essential fashion market, and introducing our first store in the city reflects our ongoing growth trajectory across India, states Venu Nair, Chief-Strategic Partnerships and Omnichannel, Myntra. Industry analysts observe, foreign apparel brands are increasingly utilizing localized omnichannel models to optimize inventory turnover, pairing immersive brick-and-mortar retail experiences with robust digital distribution to capture rising discretionary spending.

Expanding footprint in high-potential urban areas

Next operates as a prominent British fashion and home products retailer offering apparel, footwear, and accessories. Serving international markets through franchise networks and digital platforms, the brand focuses on scaling its physical footprint in high-potential urban economies while maintaining solid financial performance, anchored by its foundational launch in the United Kingdom in 1982.