17 October 2023, Mumbai

CMAI Achievers Club features winning strategies of D2C brands for 300% growth.
Indian D2C brands succeed by being customer-oriented, expert, and strategic. They optimize their supply chains, e-commerce, and customer experience.
They also manage product quality and returns well. To compete with big brands, they focus on quality and market segmentation. Social media is key for engaging customers and telling stories. But D2C is not the only way to win.

Other options like retail or partnerships can also work
Discounts can help, but creating valuable content and having a long-term vision are more important. Brands need to understand how discounts work in marketplaces. Hero products are vital for marketplaces, while D2C websites can mix them with new arrivals.
Entrepreneurs can use easy platforms to build their online presence. A brand is more than a name; it is a story and an experience.
Marketing and branding are linked, but marketing covers pricing, distribution, and advertising, while branding creates a unique identity and loyalty. A brand name matters because of the effort behind it.

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02 October 2023, Mumbai

Nykaa's Beauty Bars triumphantly returned to Hyderabad's Sarath City Mall, drawing over 200 beauty enthusiasts.

Wow Factor

Renowned makeup artist Aliya Baig led an exclusive masterclass, sharing tips using brands like Maybelline New York, Huda Beauty, Innisfree, Nykaa Cosmetics, NYX Professional Makeup, and Kay Beauty. Nykaa offered transformative makeovers with essential beauty products.

Hyderabad's own makeup expert, Tripti Malhotra, showcased a versatile day-to-night festive look. She prepped the model's skin with Innisfree's Vitamin C Serum, NYX Professional Makeup's Primer, and Nykaa Cosmetics' Matte to Last foundation.

Cheeks gleamed with Maybelline New York's Masterchrome highlighter mixed with Kay Beauty's Crème Blush.

Spectacular

The eyes sparkled with Huda Beauty's Empowered Eyeshadow Palette and NYX Professional Makeup's Ultimate Shadow Palette, accentuated by Maybelline New York's Kajal and Mascara. The final touch was Nykaa's Matte To Last Lipstick in shade Janhavi and Kayali Vanilla 28 perfume.

Nykaa's spokesperson expressed excitement about bringing beauty closer to consumers and hosting more Beauty Bars across cities.

Nykaa's Beauty Bars provide an interactive platform for beauty enthusiasts to explore trends, engage with top brands, and meet experts in their city. Follow @MyNykaa on Instagram for this journey into timeless beauty and glamour.

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10 October 2023, Mumbai

The ET Soonicorns Summit 2023 is a platform to track the dynamic growth of the startup-tech sector and to nurture a strong entrepreneurial culture that will inspire the creation of future-oriented businesses in India. The summit will feature prominent leaders from India's startup ecosystem who will share their insights on various topics, such as:

How to boost India's tech capabilities to achieve the India@100 vision

How to assess financial readiness and key trends for startup IPOs

How to leverage AI and digital currency in India's fintech sector

How to support the rise of cleantech and electric vehicle startups

The summit is expected to attract a diverse audience of entrepreneurs, investors, policymakers, and other stakeholders who are passionate about the growth of India's startup-tech sector. It will provide a platform for networking, learning, and sharing ideas.

Key themes:

Boosting India's tech capabilities

Startup IPOs

Fintech and digital currency

Cleantech and electric vehicles

Target audience: Entrepreneurs, investors, policymakers, and other stakeholders who are passionate about the growth of India's startup-tech sector.

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30 September 2023, Mumbai

Flipkart and Amazon, two major players in the Indian e-commerce industry, are gearing up to launch their annual flagship sales on October 8, 2023.

Amazon had initially announced October 10 as the start date for its Great Indian Festival, but it has now synchronized its start date with Flipkart's Big Billion Days. As in previous years, Amazon Prime members will have early access to both sales events.

Background

For Flipkart, which is backed by Walmart, the significance of Big Billion Days cannot be overstated. This event accounts for a significant portion of the company's annual sales, and its competitors and many other businesses rely on it as well.

Add on; Flipkart Plus members will also have early access to the sale, which is expected to generate high levels of anticipation and participation in this major retail extravaganza.

The upcoming sales events are expected to attract millions of customers and sellers across India. They are also likely to have a significant impact on the Indian economy, as consumers are expected to spend heavily on a variety of products, including smartphones, electronics, apparel, and home appliances.

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21 September 2023, Mumbai

As per latest ET report, Myntra, India's leading e-commerce platform for fashion, beauty, and lifestyle, is gearing up for the upcoming festive season by expanding its home category with over 50,000 new products and more than 20 new brands.

Sanguine demand

Myntra platform has observed a consistent increase in the demand for stylish and distinctive home products, and with home decor taking center stage during the festive season in India, it has expanded its selection to meet the home-related needs of our fashion-forward customers.

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28 September 2023, Mumbai

Flipkart Ventures, the venture capital arm of Flipkart, announced an investment in five early-stage startups through its accelerator program, Flipkart Leap Ahead (FLA), on Monday. The program is designed to foster innovation and nurture entrepreneurship.

Nuances

The selected startups, Algomage, Castler, FlexifyMe, Nimble Box.ai, and ReCircle, will receive equity-based investments ranging from $250,000 to $500,000 to support the development of capacity and machine learning-powered solutions, a digital escrow banking stack, and initiatives related to the circular economy.

Handholding

In addition to financial support, Flipkart will also provide mentorship and support to these startups, assisting them in achieving product-market fit, establishing scalable architectural foundations, and building cohesive teams.

This investment is a testament to Flipkart's commitment to supporting India's vibrant startup ecosystem, which plays a pivotal role in the country's digital journey.

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21 September 2023, Mumbai

Focus on Resilience and Growth

Following the resounding success of the ET Soonicorns Summit 2023 in Bengaluru, India's premier startup-tech initiative is set to expand its reach to the national capital. The Delhi-NCR edition of the summit will take place on November 3, 2023, under the overarching theme of "Resilience. Reset. Results."

The summit will bring together prominent leaders, visionary entrepreneurs, and key stakeholders from across the Indian tech-startup landscape to illuminate the myriad growth opportunities and challenges that define the new economy.

Platform to be

The Delhi-NCR edition of the ET Soonicorns Summit is poised to emerge as a definitive platform for fostering conversations, connections, and collaboration avenues that can catalyze the success of Digital India's tech entrepreneurs.

It will also strengthen their contribution to India's rise as a global digital economic powerhouse over the next decade.

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02 October 2023, Mumbai

Singapore-based direct-to-customer (D2C) fashion and lifestyle brand, Styched, has successfully acquired Zymrat, a trailblazing performance-wear brand.

This strategic move marks Styched’s second acquisition, following the notable success of its previous venture, Flatheads, which gained recognition on Shark Tank India Season 2.

Nuanced process

The acquisition was finalized through a combination of cash and equity swap arrangements, complemented by the talent acquisition of the skilled Zymrat team. While the precise financial terms remain confidential, this milestone underscores a significant achievement for both companies.

At the time of the acquisition, Zymrat boasted an impressive Annual Recurring Revenue (ARR) of USD 1 million, reflecting its robust market presence and promising growth potential. This acquisition is a testament to Styched’s commitment to expanding its product portfolio and strengthening its position as a leading D2C fashion brand.

Benefits for Styched and Zymrat

This acquisition is mutually beneficial for both Styched and Zymrat. Styched will gain access to Zymrat’s expertise in the performance-wear segment, enabling it to expand its product offerings and cater to a wider range of customers.

Additionally; Styched’s strong distribution network will help Zymrat reach a larger audience and accelerate its growth.

Zymrat, on the other hand, will benefit from Styched’s financial resources and operational expertise. This will enable Zymrat to invest in product development, marketing, and customer service, further enhancing its competitive edge in the market.

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27 September 2023, Mumbai

Antar-Agni, the avant-garde clothing brand by designer Ujjawal Dubey, has made a stylish debut in Kolkata with its first flagship store. Situated on Sarat Bose Road, this 900-square-foot vintage-themed boutique encapsulates the essence of colonial aesthetics while showcasing Antar-Agni's unique conceptual collections.

The store's inauguration coincides with the launch of an exclusive 'made-for-Kolkata' festive wear line, marking a significant milestone for the brand. The interior design expertly combines tradition with modernity, featuring a central room leading to more intimate spaces.

About Brand

Antar-Agni, founded by Ujjawal Dubey in 2014, has gained recognition for its boundary-pushing, ungendered silhouettes and innovative textile experiments.

This Kolkata flagship joins its New Delhi counterpart, providing a physical space for customers to experience the brand's non-conformist ethos. Antar-Agni's availability through e-commerce and select multi-brand stores further underscores its commitment to redefining contemporary fashion.

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20 September 2023, Mumbai

FableStreet, the online fashion brand, is making its foray into brick-and-mortar retail and is aiming to establish 10 to 15 stores by mid-September next year, according to Ayushi Gudwani, the founder and CEO of FS Life, as reported by ETRetail.

This brand, supported by Fireside Ventures, is set to inaugurate three flagship stores between mid-September and October. These stores will be located at prominent shopping destinations: Phoenix Marketcity in Kurla, Phoenix Palladium in Lower Parel, and Phoenix Mall of Millennium in Pune.

Nuances

Furthermore, FableStreet is actively searching for suitable locations to launch stores in both Delhi and Bengaluru.

The expansion into brick-and-mortar retail is a strategic move for FableStreet, which aims to provide a more immersive shopping experience for its customers. The stores will offer a wide range of products, including workwear, casual wear, and accessories. FableStreet also plans to offer made-to-measure services in its stores.

The expansion comes at a time when the Indian fashion retail market is witnessing a strong recovery. The market is expected to grow at a CAGR of 11.6% over the next five years.

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