Delta Apparel,US provides a digital-1st solution called "On-Demand"

31 March 2022, Mumbai:

Delta Apparel, Inc., a leading provider of activewear and lifestyle apparel products based in the United States, has announced the expansion of its digital print business through the installation and use of newly developed digital print technology designed to meet the market demands of its DTG2Go business unit's unique "digital first" offering.

In conjunction with Fanatics, a worldwide digital sports platform, DTG2Go has implemented this new technology in four of its current digital print facilities.

This digital production process, according to Delta, will allow custom orders to be produced, packaged, and shipped to the end consumer within 24 hours of receipt.

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"It has truly been a pleasure working alongside the Fanatics team to combine our prior experiences in systems, technology, and apparel to build an integrated process that meets the high quality and repeatability standards that Fanatics' passionate customer base demands," said Robert W. Humphreys, Chairman and CEO of Delta Apparel.

Humphreys went on to say that this new technology expanded Delta's capacity dramatically, helping the company to satisfy the strong demand for clothing from L.A. Rams fans following their recent Super Bowl triumph.

"As we prepare for future expansion with Fanatics, additional equipment will be deployed this quarter, considerably extending our entire digital print capacity."

"We are looking forward to a long-term partnership with Fanatics as they continue to service their markets with excellence," Humphreys stated after months of effort to establish this integrated approach.

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"The Polaris is the new north star of large volume direct-to-garment printing," said Danny Sweem, CEO of M & R Printing Equipment, Inc.

"We were extremely happy to demonstrate its remarkable throughput that offers a retail grade product worthy of Fanatics' standards."

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Delta and their DTG2Go team have been fantastic partners throughout the Polaris' development, and we look forward to furthering success together."

The business expects its DTG2Go on-demand digital print services to continue to grow.

As a result, DTG2Go is adding printers and dryers to its digital equipment fleet and continues to invest in front-end technologies.

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CREDITS: Business Wire & Apparel Resources.