16 November 2021, Mumbai:
Men’s high street fashion brand Indian Terrain has launched a sustainable fashion collection. The collection features a wide range of casual, sleek, and well-fitted clothing that is ethically manufactured. The aim is to spread awareness among consumers about under-developed sustainable farming practices and the environmental impact of their buying decisions. Ranging from T-shirts, trousers to shirts, the new line-up has a piece of clothing for every man.
Indian Terrain is further strengthening its commitment toward becoming India’s first retail fashion brand that offers sustainable clothing options for consumers who are moving towards green fashion.
The brand joined FairTrade India to create an exclusive sustainable fashion line that helps protect the environment as well as to empower FairTrade farmers.
In this way, consumers get sustainable fashion options and are informed about the raw materials and the processes that go behind their purchases.
Indian Terrain hopes the sustainable collection will contribute nearly 15 percent of the festive season sale this year. Indian Terrain is now looking at adding 50 percent of the collection under the sustainable fair trade banner within the next five years.
The brand works with farmers who practice sustainable farming practices.
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