Meesho records 750% growth in users at Maha Indian Shopping League
16th October 2021, Mumbai:
The user at India fastest-growing internet commerce platform, Meesho’sflagship festive sale event - Maha Indian Shopping League-grew by 750 percent this year with 60 percent of the total demand driven by Tier IV+ markets, including remote locations like Khawzhwal and Sopore.
Through its industry-first 0 percent commission model launched early this year, sellers on Meesho saved over 136 million during the festive sale event alone. Recording over 10X growth in sales over last year, the company also saw seller participation rise by 314 per cent during Maha Indian Shopping League. Ahead of the sale event, Meeshoonboarded over 1 lakh sellers with a bevy of new initiatives including - free ad credits and zero return shipping charges on the first 30 orders.
Customers saved over INR 600 million through discounts during the sale period on Meesho. The company witnessed significant traction in its fashion category. While women’s apparel and accessories grew by 623%, the men’s apparel segment witnessed 640 percent more orders compared to the previous year.
Maha Indian Shopping League also redefined festive shopping by going above and beyond a discount-based proposition with over 33 lakh users winning prizes worth 15 crores.
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