18th October 2021, Mumbai:
Sales of kids’ apparel on the e-commerce platform Snapdeal have grown by 493 percent from January to July this year.
The category has emerged as one of the biggest gainers amongst other categories on the platform. Its share in the overall fashion category sales has also increased in the same period.
With more kids’ fashion being bought online, shopping trends on Snapdeal indicated consumer preferences for deals that offered more value. The popular price points on Snapdeal include Rs 400-600 for combo pack offerings, followed by the second best-selling range of Rs 200-400 for individual items.
Track pants saw the highest increase this year with units sold growing 17X since January 2021. T-Shirts with 8X growth and top and bottom sets with 11X growth have been the other strong performers in the same time period.
While a large percentage of the demand continues to come from southern markets and there has also been a steady increase in demand from cities in North and West India.
Snapdeal has expanded the choice available in the kids' apparel by adding popular brands like Luke and Lilly, Hopscotch, Gini and Jony, Cherokee, Donuts, Colt, Hellcat, Kyda, Aarika, Naughty Ninos, and more. Ahead of the festive season, Snapdeal has also expanded the selection of ethnic fashion for kids.