'Revenge Shopping' boosts FabAlley’s e-commerce sales

20th October 2021, Mumbai:

19th October 2021, Mumbai: Led by a surge in e-commerce sales, Poddar’s brand FabAlley has witnessed huge growth. The brand expects e-commerce sales to grow by 100-120 percent year-on-year in the current quarter, reveals Poddar. Most of this growth will be led by FabAlley’s ethnic wear brand Indya.

FabAlley has also collaborated with PayalSinghal, a leading Indian designer, to launch affordable collections. In addition, the brand also launched a partnership with actress ShraddhaKapoor, and also successfully launched a mini-collection.

The brand is currently at 480 points of sale and plans to take that number up to 600+ by March 2022. By December 2022, it intends to be at 800-900 points of sale. It plans to close the current year at a GMV of about Rs 300 crore and grow at 70-90 percent next year.

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