Verandah, swimwear & resort wear brand expands range

27 December 2021, Mumbai:

Verandah will expand its market penetration and product range. Based in Mumbai, Verandah offers swimwear and resort wear. The brand has raised $1.1 million in a new seed funding round to expand its global presence.

Investors include: Mike Novogratz (CEO, Galaxy Investment Partners), Neeraj Arora (former CBO, WhatsApp), Lydia Jett (Partner, SoftBank Vision Fund), PDS Venture (PDS Multinational Fashions’ venture tech portfolio), and other significant supporters in the financial community across New York and Mumbai.

Founded in 2012, Verandah makes joyful, boho-luxe, chic, fuss-free print and story-based travel separates, using ultra-soft and artisanal fabrics and hand embroidery from India. A local brand for the first few years of its existence, Verandah has now pivoted into a story-based luxury resort label and is mindful of zero waste practices, eco-friendly consumption and environmental efforts and chooses ethical and green suppliers to craft the Verandah narrative into something special.

The brand has a strong focus on conscious luxury and caring for the environment and has set out to put India on the international map in the luxury travel sector with a focus on the resort as a lifestyle as experiential travel takes off.

With inroads into leading US luxury retailers like Bergdorf Goodman and key international holiday points of sale and with unique story-based designs, Verandah is currently the only Indian luxury brand at some of these leading retailers and is set to scale with a strong team to go direct to consumer.

Verandah’s vibrant and joyful collections are also designed to highlight stories of nature, travel, art, history, and conservation; consciousness is at the heart of this travel-based brand.

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