Adidas Originals launches 'collection format store' in Mumbai
15th October 2021, Mumbai:
adidas Originals has launched a new collection format store in Bandra, Mumbai. As per Textile Value Chain, the store showcases the latest and finest range of adidas Originals for men, women, and kids.
The store has been curated to provide consumers with an elevated and superior shopping experience.
Spread across 3,057 sqft, the store will be a one-stop destination for all Originals fans. Inspired by the spirit of Mumbai, it will feature multiple elements and artwork celebrating the spirit and essence of Mumbai city. The store is infused with unique elements like a trefoil entrance, multiple neon signs, and a special Aamchi Mumbai sign in its premises.
There are also two lounge areas within the store resonating the look and feel of Mumbai, with the furniture featuring some famous elements from the city like the rock structure from Marine Drive.
The lounge further features antique art pieces and a Bollywood gallery wall that exhibits the artwork inspired by Bollywood posters, a very common sight in Mumbai streets. The store translates the brand’s vision of creating an interactive experience for its customers in the city through these unique elements.
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