Brand Machine Group launches new e-commerce platform
19th February 2022, Mumbai:
Brand Machine Group has launched a new e-commerce platform– Portofino Kids to sell kidswear.
The new platform offers a curated edit of kidswear brands showcasing a complete offer of the Group’s licensed product offer for girls and boys aged in the range between 0 and 16.
Portofino Kids will include over 1,000 products from reputed brands, including the likes of Jack Wills, Ben Sherman, Elle Junior and Juicy Couture and Lyle & Scott, etc.
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Tom Duncan, Group Brand Director, Brand Machine Group, says retail is a key business driver for the group in the coming three years, and the launch of the digital site proceeds a domestic and international rollout of the omnichannel concept in 2022.
As an international brand specialist with almost 35 years’ experience in the fashion industry, Brand Machine Group is an expert in product development and masters of production with an agile business approach.
The online platform will be followed by bricks-and-mortar stores sometime later this year.
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*Figures mentioned in the above article have been sourced from Apparel Resources article.
