Damensch anticipates a tenfold increase in revenue by 2025
02 October 2021, Mumbai:
Damensch, a menswear company, intends to grow tenfold by 2025, relying on its tech-enabled omnichannel approach to achieve this goal. The company is also marking its third anniversary.
Damensch said in a news release that as part of its development strategy, it intends to strengthen its market presence in its existing product categories in order to become a market leader. Damensch, a Rs 100 crore ($) business, is confident about expansion but also wants to put a greater emphasis on sustainability.
In a news statement, company co-founder Anurag Saboo remarked, "Because we believe in sustainability and creativity, we are pushing the frontiers of textile engineering and tackling hidden issues."
“This is why we develop better, longer-lasting goods that assist the environment. There is little question that the rapid growth of sustainable and inexpensive enterprises empowers individuals to use their purchasing power to effect change.”
The brand is now celebrating its third year in business by collaborating with The Man Company to offer clients the opportunity to participate in different prizes. In addition, the business is providing a 33% discount across its entire e-commerce site.
“Damensch was founded to show that a totally sustainable fashion company can be formed without sacrificing aesthetics,” said Gaurav Pushkar, co-founder.
“As a result, we will continue to carry out this mission in the future. Our design team is constantly looking for new methods to improve all of our products, with the goal of reinventing men's fashion via innovation.
Everything we do reflects our creative mindset.” Damensch was created in 2018 by Anurag Saboo and Gaurav Pushkar with the goal of selling fashion-forward lifestyle items such as clothes manufactured from bamboo fabric and cotton derived from the Deccan Plateau.
The brand sells odour-canceling underwear and thermoregulating vests, with a special focus on innerwear.
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