Diesel: Launches NFT platform

14 March 2022, Mumbai:

Italian fashion brand Diesel is expanding its presence in the non-fungible token (NFT) sector through the launch of D:VERSE NFT platform.

It’s looking to launch collections that combine physical and digital items and support a digital community on Discord.

The collections will include digital collectibles of runway pieces, limited edition physical garments, sneakers, and accessories.

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The NFTs will potentially be used as wearables in the metaverse, but no partnership with an existing virtual reality platform was mentioned.

The company is launching a D: VERSE key, which is a token-like asset that can be exchanged for discounted NFT pre-sales, raffles, prizes, and other NFTs.

The first collection will be based on pieces showcased at this year’s Milan fashion week from the Fall/Winter 2022 collection. In total, there will be four different NFTs that will be sold on the D: VERSE platform on a first-come, first-serve basis.

However, no pricing has been released. In addition, there will be one single edition NFT that will be sold through an auction on Rarible’s platform.

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CREDITS: Ledger Insights.