Kiaasa :Stay true to Indian roots and culture
11 March 2022, Mumbai:
About Kiaasa
Kiaasa started as a concept store has today become a unique idea, a known name, as a homegrown fashion brand, it continues to maintain that fine balance between staying true to our Indian roots and culture, yet branching out with new-age, ethnic trends.
KIAASA word glorifies itself with the component of “KIA”- Women as pure Goddess & “ASHA” -as its hidden desire; a Brand with an exclusive discovered taste for the ethnic yet modern Indian woman.
ALSO READ: 'Global Ethnicwear Market' register 6% annual growth
The brand draws its pride in integrating various cultural threads of Indian ethnicity with a blend of ultramodern fusion & confident styling with timely interventions to understand the piquancy of women from time to time.
Commenced in 2018 by Mr. K.G Maheshwari of Krishna Beads Industries, KIAASA Retail LLP was acquired in 2021 by Rugs In Style.
The duo, Om Prakash & Amit Chauhan, a successful new generation entrepreneur, now manages the operation of KIAASA. As per the management what makes the journey interesting is the dedicated efforts and passionate approach towards the desired goal and is seized of what all it takes.
The brand has a deep vision to be a storyteller of every modern-day Indian woman.
*Om Prakash and Amit Chauhan. “When we acquired KIAASA in March 2021, the operational store count was 28, today after 1 year, and successfully facing the heat of 2nd & 3rd Corona Wave, we now operate 103 stores pan India” adds the Director Amit Chauhan.
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CREDITS: Kiaasa & The India Saga.
