Dockers® Joins Forces with Ace Turtle for India Launch
31 May 2023, Mumbai
Ace Turtle, India's leading technology-driven retail company, has announced the launch of the iconic California casual lifestyle brand, Dockers®, in India.
With its introduction in 1986, Dockers® revolutionized men's fashion worldwide, encouraging a shift from formal suits to a more relaxed and casual style. Now, over 30 years later, Dockers® represents the essence of California fashion, offering a wide range of versatile and casual styles for both men and women.
Nitin Chhabra, CEO of Ace Turtle, expressed excitement about the long-term partnership with Dockers®, stating that their unique technology-driven approach and omnichannel commerce expertise will enable millions of Indian consumers to access Dockers® products through online and offline channels. With a data-driven strategy, pan-India reach, and deep consumer understanding, Ace Turtle aims to capitalize on the dynamic Indian fashion retail market.
Dockers® CEO, Natalie MacLennan, shared her perspective on the brand's evolution as a casual lifestyle brand and the excitement to expand into new markets. Through their partnership with Ace Turtle, Dockers® plans to leverage the company's omnichannel technology expertise to penetrate the Indian market further.
About Dockers® Brand:
For over 35 years, Dockers® has been the go-to brand for khaki pants, known for its unwavering commitment to quality. Today, the brand has evolved into a casual California lifestyle brand, resonating with consumers worldwide. Dockers® is a division of Levi Strauss & Co. and is available in more than 50 countries.
About Ace Turtle:
Ace Turtle, a tech-native retail company based in Bengaluru and Singapore, leads the next phase of transformation in the retail industry. As a vertically integrated company, Ace Turtle handles design, local manufacturing, marketing, and consumer reach.
Powered by proprietary technology and data science, Ace Turtle fulfills ever-evolving consumer expectations. The company holds exclusive licenses for renowned global brands such as Lee, Wrangler, Toys“R”Us, Babies“R”Us, and Dockers® in India and other South Asian markets.
