15 December 2022, Mumbai
Indian Terrain has launched a metaverse range for boys. The range covering T-shirts, shirts to sweatshirts captures the essence of the future of fashion.
Indian Terrain had launched its children’s clothing line in 2015 and since then the brand has launched innovative and experimental collections for each season. Polo, reversible jackets, detachable sleeve jackets and sweatshirts are part of the flagship children’s collection brand. From simple everyday T-shirts, festive wear to smart outfits for young boys, Indian Terrain currently houses a wide range of designs under its children’s segment. The brand further plans to launch more products and designs under this metaverse collection.
Indian Terrain, India’s leading highstreet men’s wear brand, based in Chennai, was founded with the aim of providing men in India with premium smartcasual clothing. It opened its first store in 2000. Two decades later, its products are available in over 1000 multi-brand outlets, over 400 doors of large format stores, 200 exclusive brand outlets and as well as key e-commerce platforms.
It has not only become a pan-India brand but has also been a leader when it comes to sustainability. Indian Terrain was the first Indian high street brand to get the Fairtrade Label certification.
