Jack & Jones launches limited edition menswear collection in partnership with Coca Cola

01 October 2021, Mumbai:

Casual wear brand Jack & Jones India has launched a limited-edition menswear collection featuring vintage style branding in partnership with Coca-Cola.

As per a Fashion Network report, Jack & Jones has reimagined the classic Coca Cola branding for this collection. The brand launched the collection on its dedicated e-commerce store as well as in exclusive retail outlets and shop-in-shops across the country.

The collection is priced beginning at Rs 1,499 ($20.17) and garments include t-shirts, shirts, and hooded t-shirts in the classic Coca-Cola colours of red, white, and black. The line is designed to appeal to a sense of nostalgia mixed with modern style cuts.

Jack & Jones currently has 75 stores and 417 shop-in-shops across India. The brand is run by Bestseller India which also markets five other brands including Only, Vero Moda, Selected Homme, Junarose, and Only & Sons.

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