Pepe Jeans deploys Salesforce Commerce Cloud

05 July 2022, Mumbai:

To strengthen its direct-to-consumer strategies and build a truly customer-centric business, Pepe Jeans has deployed Salesforce Commerce Cloud. The Salesforce Commerce Cloud solution helps transform shopping experiences across all digital channels.

It would provide Pepe a collaborative view of the customers’ journey and enable it to ensure a more personalized customer experience.

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Additionally, with Salesforce, the Pepe Jeans team can integrate its website with its social channels to expand the brand’s reach and build a robust online community. In future, the company aims to strengthen customer engagement by deploying the Salesforce Marketing Cloud with data-driven digital marketing.

Manish Kapoor, Managing Director & CEO, Pepe Jeans India says, Pepe Jeans views digitization as a way to achieve a single, unified view of the customers’ demands across online and offline channels. Salesforce enables the brand to identify customers’ requirements and provide them with a unified shopping experience.

Arun Kumar, SVP & MD (Sales & Distribution), Salesforce India adds, Pepe Jeans is synonymous and, together with it, we aim to build deeper customer connections with the power of technology.

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