Metro Brands signs deal to launch Biion in India

05 July 2022, Mumbai:

Metro Brands Limited (MBL) has signed a deal to launch the Canada-based footwear brand Biion in India. This deal enables Metro Brands to retail Biion footwear through Metro and Mochi brand stores and on e-commerce websites.

Nissan Joseph, CEO, Metro Brands says, the partnership will enable Metro to expand existing product range and offer best quality footwear to Indian fashion-conscious consumer.

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Rick Buchanan, Founder CEO. Biion Footwear adds, Biion products are perfect for Indian consumers to wear a hot, wet, fashionable or casual days. The partnership will enable the brand to launch signature collections created in collaboration with celebrities like Justin Timberlake, Bruno Marks, Samuel L. Jackson, Jennifer Aniston, Shaggy, and Sonu Nigam in the Indian market.

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