Soch Group launches 'Not So Pink' women’s workwear label

02 September 2021, Mumbai:

Startup management business Soch Group has launched women’s workwear label Not So Pink with an investment of Rs 4 crore ($601,000).

As per Fashion Network, the brand retails garments tailored to fit Indian body types and sizes. It was aunched with a dedicated e-commerce store and maiden collection of western wear in sizes ranging from XS to XXXL Items are priced from Rs 1,499 and products include tailored trousers and bold-hued blouses. The brand also plans to launch on a number of multi-brand e-commerce stores to expand its distribution network.

Rohit Mohan Pugalia and Purvit Rohit Pugalia, Co-founders of the brand run a number of business though their company Soch Group. Their other businesses are premium granola brand Munchilicious, multi-brand start-up platform This Or That, and pre-workout meal brand The Rooted Co.