Victoria’s Secret partners lingerie brand Mindd for D+ sizes
29th October 2021, Mumbai:
MINDD, as in specialized bra-making company engaged in engineering for the D+ woman, confirms teaming up with the world's largest & arguably most profound intimate specialty brand, Victoria's Secret, the US as its proud exclusive retailer.
MINDD historically was founded by Helena Kaylin, who incidentally happened to have worked in her earlier avatar started her two-decades-long with intimates biggie Victoria's Secret. Where in her role & responsibility she was mandated with the task of driving the brand's innovation, sustainability, and efficiency side of the company in the design of bras universe.
To be informed that," In the backdrop, the duo started to have been working closely together since months, and already a collection of Mindd bras entailing such as 'seamless underwear', bodysuits, etc. is presently featuring digitally through Victoria's Secret "Brands We Love" tab and this partnership is a consolidation of their association.
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