BaccaBucci offers plus size footwear, eyes expansion in UAE
26 September 2022, Mumbai:
BaccaBuccihas introduced new product ranges. These include children’s footwear and plus-size footwear. This Indian D2C footwear brand is readying itself to launch more offerings such as fanny packs, caps, tees, etc.
The plan is to cover a larger market share in the fashion and lifestyle segment. About 45 percent of the sales of the company come from sneakers. Currently, it is partnering with organized MBOs and has started the process of identifying key distributors to scale and reach customers through offline trade.
BaccaBucci footwear is a digital-first brand with three main pillars–variety, quality, and cost leadership. The brand loves to experiment with pop colors, new-age tech, and innovative materials to ensure every new design it introduces is distinctive. Having registered a pan-India presence, the brand is now eyeing big expansion overseas, starting with the UAE.
BaccaBucci takes pride in being an environment-conscious brand, doing its bit to create sustainable products. It will soon be launching styles that will be made of completely recycled plastic and rubber. Meanwhile, the process is underway to stop using single-use plastics for packaging and the hope is to be a 100 percent single-use plastic-free brand by December 2022.
