27 September 2022, Mumbai:
Freecultr is the official merchandise partner of Fifa 2022. An Indian D2C brand, Freecultr will manufacture, sell and distribute apparel merchandise in India for Fifa World Cup Qatar 2022.
The D2C brand has lined up a comprehensive range that includes T-shirts, active tanks, bandanas, arm shields, active joggers and sweatshirts. The range will be exclusively retailed on the official Freecultr website and on Amazon. The brand also plans to launch a range of innerwear, loungewear, active wear and accessories. Freecultr started as a bootstrapped entity with the intention to offer sustainable and problem-solving apparel and accessories and entered into the men's premium innerwear market with limited stock keeping units. Freecultr promises premium quality sports and lifestyle apparel and accessories at affordable costs to the new age consumer.
With India celebrating its 75th year of independence this year, this partnership gives football fans and all Indians a reason to be proud of and is a step further for the country in the direction of producing fashion that meets sustainable, global standards set by international sportswear giants. India has always been a sports-loving country and now with the official Fifa merchandise football lovers, boys and girls, can show their support for their favourite teams by wearing their colors.
