'WK Lif'e targets Rs 75 crore revenue by 2022-end

20th October 2021, Mumbai:

Lifestyle and accessories brand WK Life expects sales revenue of Rs 75 crore ($10 million) by end of next year. The brand has strengthened its retail presence by opening new stores across the country. It has already crossed the 100 franchise stores mark and plans to further expand its presence in Tier II, III cities in the coming months.

WK Life will also diversify its offerings across categories and plans to sell locally produced items to increase its customer base in India. The brand currently imports most of its products.

WK Life also sells online through its website and e-commerce platforms like Amazon, Flipkart, and others. The brand currently gets around 10 percent of its Rs 25 crore sales from online and aims to increase it to 25 percent through tie-ups with various e-commerce platforms.

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