20th September 2021, Mumbai:
Leading footwear and performance apparel brand Woodland plans to add new stores in its sales network as it expects customers to return to physical stores as the vaccination paces up. The brand also expects to return to its pre-pandemic sales turnover in the current fiscal.
As per its sales strategy, the company will continue to focus on both offline and online channels.In the wake of pandemic and subsequent restrictions on people's movement, Woodland's sales from e-commerce channels have spiked, and the segment now contributes almost 40 per cent to its total sales.
Though, Woodland expects this trend to continue but e-commerce contribution in the overall sales of the company are expected to come down as there would be some rationalization as offline stores will bounce back as the threat of the pandemic recedes.