Nykaa Fashion ropes in actor Alaya Furniturewalla to promote brand 'Twenty Dresses'

Nykaa Fashion ropes in actor Alaya Furniturewalla to promote brand 'Twenty Dresses'

12th October 2021, Mumbai:

Ecommerce retailer Nykaa Fashion has roped in actor Alaya Furniturewalla to promote its brand Twenty Dresses' new collection. Furniturewalla will endorse the brand's collections in a new ad campaign film that will run across TV and digital channels this month.

Nykaa Fashion is the fashion offering from Nykaa. In 2019, the Falguni Nayar-led company had acquired women's styling platform 20Dresses.com. This year, Nykaa Fashion, also acquired an online jewellery brand, Pipa Bella.

Nykaa receives over 19.3 million monthly average unique visitors and has close to 4,000 brands listed on its website. The company's stated profit for the financial year 2021 was Rs 61.94 crore, as compared to a loss of Rs 16.34 crore in FY2019-20.

The company also reported an EBITDA of Rs 1,614.26 million and an EBITDA margin of 6.61 percent in FY2020-21. The promoter and the promoter group of the company hold 54.25 percent of the stake in Nykaa.

According to media reports, Nykaa will be looking to raise anywhere between $500 million and $750 million via its initial public offering.

Nykaa debuts a plus-size range for Twenty Dresses, a private label


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