Austrian brand, The Shirt Dandy (TSD), will foray into the Indian market by launching a groundbreaking AI-powered 3D configurator. The Italian technology will allow customers to design their shirts online, offering them a variety of styles, fabric choices, and detailing options. The brand’s entry into the Indian market will enable it to blend Austrian and Indian craftsmanship, European technology, and a commitment to providing a personalised, sustainable, and community-driven fashion experience.
For the launch, TSD will release an exclusive pre-booking opportunity with limited slots. Customers will get an opportunity to be the brand ambassadors. Each of the brand’s customers will receive an exclusive referral code that will allow their friends to join the waitlist.
TSD will also offer shoppers an immersive and enjoyable experience with significantly reduced lead time. The brand will provide lifelong free alterations, a forthcoming buy-back program, and the exclusive Dandy Club, an integral part of The Shirt Dandy experience.
