10 February 2022, Mumbai:
BlissClub is a community-first brand crafting technical apparel set out to design activewear specifically for the women of India.
Since activewear is body-hugging, there is a need to make products that are easy to wear, comfortable, effortless and smooth.
This brand identifies these needs and makes products for female gymmers, runners and players - for every type of ‘mover’!.
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No one was truly designing activewear specifically for Indian women.
Minu Margeret Founder, BlissClub believes it is high time we had someone build fitness apparel crafted for the Indian woman.
She added that BlissClub was a community before they launched the product.
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*Figures mentioned in the above article have been sourced from BlissClub article.