India’s festive sales to increase by 42% in 2021: Forrester Research

07 October 2021, Mumbai:

Global market research firm Forrester expects sales India’s online retailers to increase by 42 per cent year-over-over to about $9.2 billion during the 2021 festive month. Fashion e-commerce giant Myntra sold four million items on the first day of its festive sales.

The platform witnessed 19 million visitors, of which 40 per cent belonged to the Tier II, III cities and beyond. Women's ethnic, westernwear, beauty and personal care were the top selling apparel categories for women while for men, it was casualwear, occasion wear, workwear and sports apparel.

Myntra has partnered over 5,000 leading fashion and lifestyle brands in the country for its festive sales. Reliance Group’s online fashion e-retailer Ajio also received a tremendous response for its festive sales organized between September 30 and October 4. Multiple celebrities like Sidharth Malhotra and Sonam K Ahuja endorsed the retailer’s #BigBoldSale campaign.

Luxury lifestyle platform Tata CLiQ Luxury is hosting its annual '10 on 10' sale from October 6-15, that will have attractive offers on luxury brands across categories,

Through the '10 on 10' sale, Tata CLiQ Luxury aims to double sales across categories.

Owned by Tata UniStore, Tata CLiQ, operates in categories such as electronics, fashion, footwear and accessories.

According to Prabhu Ram, Head- Industry Intelligence Group (IIG), CyberMedia Research (CMR), this is where highly niche, uber-luxe, bespoke e-commerce platforms catering to the niche consumer demographic are doing extremely well.

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