Kriti Sanon and Mimi Chakraborty star in the Joy Personal Care advertisement

09 November 2021, Mumbai:

The RSH Global group's skincare brand Joy Personal Care has launched a new ad featuring actors Kriti Sanon and Mimi Chakraborty.

The ad tries to debunk the beauty industry's stereotype that goods containing western components are of higher quality. Mimi Chakraborty will be seen promoting the same campaign, which is aimed at the Bengal market. Kriti Sanon will be the face of the national campaign.

"Kriti and Mimi are beloved personalities in respective industries and will help us promote the message of utilising desi products," said Sunil Agarwal, Chairman of RSH Global.

We anticipate substantial demand in this area throughout the approaching winter season as people's lives return to normal."

"Through this campaign, we shatter another misconception that prevails in beauty and personal care, that not everything foreign and westernised is superior for the skin," Poulomi Roy, chief marketing officer of RSH Global, noted.

We feel our consumers will connect with the message as the campaign to promote local goods and ingredients gets traction." RSH Global is well known for its personal care brand Joy, which is located in Kolkata. Through its robust distribution network and e-commerce outlets, it sells across the country.

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