FOSUN FASHION GROUP REBRANDS TO LANVIN GROUP

12th October 2021, Mumbai:

China's 'Fosun Fashion Group' announced on Monday its intention to now rebranding itself to 'Lanvin Group', building on its lineage, the credibility of celebrated labels, in the earnest to establish a world-class portfolio of lux brands. more importantly iconic French couture label Lanvin.

Fosun Fashion Group stable entails Italian luxury shoemaker Sergio Rossi and high-end tailor Caruso, Austrian hosiery and underwear specialist Wolford, and American womenswear brand St John Knits. Fosun Fashion Group is poised to exploit opportunities post Covid era to invest in luxury fashion brands to accelerate growth & consolidate its leadership status.

Group has its intention known in terms of how the latest funding round will be aiming at securing two new strategic investors, which shall include such as Japanese trading pioneer 'Itochu Corporation' alongside famed footwear manufacturer 'Stella International'.

Lanvin Group is set to leverage the brand aura, market expertise, retail footprint, and resources of the profound investors to give a fillip to help bolster the global supply chain, distribution capabilities in order to let corresponding synergies play out.

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