Raymond to add 50 stores every year


Embarking on an ambitious growth trajectory under the leadership of Debdeep Sinha, Chief Business Officer-Apparel, apparel maker Raymond plans to add 50 to 80 stores per brand annually over the next few years.

Besides, the company also plans to introduce innovative features like auto-checkout and digitised easel stands in all its EBOs. Additionally, it will use LCD screens on the storefront to showcase in-house merchandise and enhance visual merchandising efforts. While the company’s current average store size ranges from 1,400 to 1,500 sq. ft, it aims to open larger stores exceeding 2,000 sq. ft. in major markets to accommodate their growing product offerings.

As Raymond celebrates its centenary year, the company boasts a rich portfolio of legacy brands including Park Avenue, Raymond Apparel, Color Plus, and Parx. Renowned for its formal wear, Park Avenue is positioned as a versatile wardrobe brand offering both formal and casual attire. Color Plus caters to the premium casual wear segment, while Parx occupies the mid-premium casual wear market. Together, these brands cover the spectrum of mid-premium to premium offerings in both formal and casual wear categories.

Raymond Ready to Wear serves as the ready-to-wear counterpart to Raymond's fabric business, showcasing innovative collections such as Air Light—a feather-like collection of suit jackets designed for comfort during long wear. Their formal tech-smart products, like the stainless collection, boast stain-resistant properties, ensuring durability and easy maintenance.

Among their latest offerings are collections like the Fearless Collection and the Techno Smart Collection, featuring four-way stretch fabrics for unprecedented comfort and flexibility. These products blur the lines between formal and casual attire, allowing wearers to seamlessly transition between work and leisure activities without sacrificing style or comfort.

With a focus on innovation, quality, and customer comfort, Raymond is poised to continue its legacy of excellence in the apparel industry as it enters its second century of operation.

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