Tommy Hilfiger expands digital footprint with D2C platform in India

Driven by rising demand for premium apparel, PVH Arvind Fashion has officially launched the dedicated e-commerce portal in.tommy.com across India. Operating alongside an established physical footprint of over 350 retail doors—including 100 standalone outlets and 250 department store shop-in-shops—the new digital flagship unifies seasonal collections and brand storytelling. This platform brings our full world together, combining our products and narrative into an experience designed specifically for India, states Amisha Jain, Managing Director and CEO, Arvind Fashions.

Capturing market share through modern classics

The digital launch is anchored by the Fall 2026 collection, which features traditional prep wear silhouettes updated with enriched textures and modern craftsmanship. While maintaining competitive operations against fast fashion proliferation, the brand utilizes this direct-to-consumer initiative to bypass traditional inventory hurdles and deepen consumer engagement. Our fans have an intrinsic connection to these icons, and this online home makes our core wardrobe essentials easily accessible, remarks Satyen Momaya, CEO, PVH Arvind Fashion.

A premier lifestyle brand

Owned by PVH Corp, Tommy Hilfiger is a premier lifestyle brand established in New York in 1985. Specializing in men's, women's, and children's sportswear, denim, and accessories, the brand recorded global retail sales of approximately $9 billion in 2025.