Raymond Group strengthens lifestyle and retail real estate synergy with new appointment

Raymond Group’s real estate arm, Raymond Realty, has appointed Karishma Mehta as Cluster Head – Marketing to drive brand strategy and consumer acquisition across its key residential and retail developments in Mumbai and Thane. The strategic move comes as the textile and apparel major continues to leverage its century-old consumer trust and retail footprint to scale high-value real estate projects. Mehta, who brings over 15 years of cross-industry experience across luxury retail, media-tech, and banking, will oversee integrated marketing and demand generation for marquee developments including The Address by GS, Ten X Habitat, and Ten X Era.

Capitalizing on multi-cluster growth and retail integration

Mehta’s mandate encompasses both residential clusters and retail spaces, aligning with Raymond’s broader strategy of creating integrated lifestyle precincts. With robust pre-sales performance and an expanding pipeline in prime metropolitan hubs like Bandra, the company is sharpening its cluster-level marketing strategy to accelerate customer conversion. Adding dedicated cluster leadership enables us to deliver tailored brand positioning and sustained engagement as we scale our project pipeline, noted Senior Executive Officer,  Raymond Realty. The leadership transition underscores Raymond's ongoing focus on converting strong brand equity from its core apparel legacy into high-margin real estate ventures.

Targeting aggressive revenue expansion

Raymond Realty operates as the real estate development division of Raymond Limited, focusing on premium residential and commercial retail projects across major urban Indian clusters. Building on Raymond’s textile heritage established in 1925, the unit targets aggressive revenue expansion backed by strong pre-sales momentum and a robust multi-project development pipeline.