21st September 2021, Mumbai:

Fashion consultant, stylist, and editor Harmeet Bajaj has launched a new womenswear brand called Bunka to promote conscious fashion and provide employment opportunities to Indian craftsmen. Bunka launched its maiden collection on multi-brand Indian fashion retailer Ogaan’s e-commerce store.

The new label mixes relaxed and modern aesthetic with Indian heritage craft techniques and garments include loose dresses, blouses, and kurta sets. Bunka’s first collection brings together craft, culture and textile, and approach fashion in as conscious a way possible, says Bajaj. The collection features textiles made from plant-based fibre and handloom weaves from Maheshwar in Madhya Pradesh.

Bunka plans to launch a collection of dresses, kurtas, and kaftans for the pre-festive season. The brand has teamed up with Disha Shekhawati, a Rajasthan-based organisation which employs around 400 women for this collection. Having worked in the fashion industry for the past 30 years, Bajaj is one of the founders of the National Institute of Fashion Technology. He has also worked as a stylist, editor, fashion consultant and choreographer for numerous brands.

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4. 'Manyavar-Mohey' receives flak for advertisement featuring Alia Bhatt

5. GOVERNOR OF MAHARASHTRA HONOURS KAPIL PATHARE WITH BUSINESS EXCELLENCE AND VIP INNERWEAR AS BEST BRAND 2021-22

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16th September 2021, Mumbai:

In India's national capital, New Delhi, German sportswear giant Adidas has built its first flagship shop. Multiple digital touch-points, such as immersive displays, digital plinths, and ceiling screens, will be available to consumers at the 'Home of Possibilities' store in Connaught Place, which spans 5,900 sq ft of retail space over four levels.

Sunil Gupta, senior director of Adidas India, stated in a statement on the new flagship shop, "We are pleased to establish our first flagship store in India in the heart of the city."

'The Home of Possibilities' embodies the best of our brand in a unique way, bringing a worldwide shopping experience to one location. Our goal is to reinvent the physical experience via innovation, creativity, and design, providing a one-of-a-kind shopping experience for our customers.”

“Through the artwork in-store, the zones highlighting our national athletes, and quirky local prints in the customization zone, we've also brought in local flavors and elements,” he said.

Adidas has been growing its footprint in India, where it sees tremendous development potential, and has just opened a digital store to serve clients all over the nation. In addition, the brand sells through several e-commerce sites. Watch YouTube:

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

11th September 2021, Mumbai:

Designer Gaurav Gupta has launched a new, exclusive ‘by appointment’ service for shoppers of its new couture bridal collection at his flagship store in Mehrauli in New Delhi.

Gupta’s new ‘The Bridal Salon’ gives couture clients an access to his bespoke service ahead of their nuptials. By offering socially distanced and personalized viewings, the eponymous designer has solidified his focus on the bridal market ahead of the upcoming winter wedding season.

Where Gaurav Gupta’s 2021- 2022 couture collection showcased at India Couture Week’s recent digital edition was modern, sculptural, and conceptual, the bridal collection is much more classic with heavily embellished lehengas taking centre stage. The collection features a color palette of cream, red, and jewel tones and floral motifs, sheer veils and capes, and 3D embroidery give an air of traditional opulence.

With this new bridal line, Gupta showcases his more traditional design skills but stays true to his brand’s aesthetic by using textured embroidery to create flowing lines to subtly sculpt his garments.

TOP 5:

• ASICS plans to open 18 new locations in India by 2022, with a 25 percent increase in revenue
• Adidas has opened a digital flagship store in India
• Vedant Fashions, the proprietor of 'Manyavar,' has filed IPO documents with the Sebi
• In FY21-22, the Indian government will provide Rs. 56,027 crore and will pay off all outstanding export incentives
• Apparel and textile companies in India are celebrating; the PLI program has made the sector very happy

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

20th September 2021, Mumbai:

The state government of Himachal Pradesh intends to enable 2.8 lakh women in 27,000 self-help organizations to obtain access to e-commerce platforms so that they may sell items such as handloom online.

According to ET Bureau, the local government wants to assist women to start their own online enterprises and access new markets by using multi-brand e-commerce platforms like Flipkart, Amazon India, and the Government e-Marketplace.

Handloom, shawls, sweaters, carpets, organic food, and medicinal plants are among the product categories that the government will focus on.

According to the Press Trust of India, Himachal Pradesh's Rural Development Minister Virender Kanwar stated in a statement that the project will focus on women artisans who reside in rural locations, especially those cut off by winter. According to him, the government would link artists with purchasers for their handcrafted goods.

The ‘Him Ira' brand will be used to sell the products that are posted online as part of the initiative. Quality control methods will be followed, as well as uniform paperwork. Himachal Pradesh presently has about 40 multi-brand Him Ira brick-and-mortar stores, which will sell the items both online and offline.

According to Kanwar, the program would help women's empowerment and economic growth. In order for artisans to get paid for their handicrafts, the state government is trying to connect SHGs into the government's public financial management system.

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15th September 2021, Mumbai:

Demand for ‘two-mile’ footwear from Bata India has increased 20 per cent alongwith the demand for casual footwear. Bata describes the two-mile footwear as a mix between loungewear and workwear with comfort-driven styles which are still suitable for more formal situations. The two-mile trend has also gained popularity in the clothing market with garments such as kaftans and dominating work-from-home collections and making their way into occasion wear lines, too.

Bata is also witnessing increased demand for casual footwear. Anand Narang, Vice President-Marketing and Customer Experience says, the demand for casuals and sneakers by the brand has grown by 40 per cent over the last two years, It is currently focusing on sneakers through brands including Power, North Star, Hush Puppies, etc.

TOP 5:

• Cotton production in India may drop by 1%, according to Fitch Ratings
• Popees intends to expand its retail presence in India
• FabIndia re-opens its first store In New Delhi
• Nykaa debuts a plus-size range for Twenty Dresses, a private label
• Textiles may provide 7.5 lakh direct job opportunities under the government's PLI plan

11th September 2021, Mumbai:

Leading sportswear giant Adidas launched its digital flagship store for consumers across the country.

The website enables consumers to navigate effortlessly across the digital store and purchase their favorite products with ease. Throughout the digital flagship store, from search to navigation, consumers go through an assisted experience that enables them to find and purchase the right product, fit, and support and the best cross-category enhancements thereby enhancing their overall online retail journey.

The all-new website was conceptualized and curated keeping in mind comments and reviews received from consumers. The focus of the digital flagship store is to provide a seamless experience, innovation, state-of-the-art UI, and a fast interface, thereby giving consumers a global online shopping experience, which is digitally superior and seamless.

While working towards creating a platform that acts as the go-to destination for everything sport, the store range focuses on strategic categories such as running, lifestyle, training, and football. The flagship store also elevates the experience for key consumer sets of women and kids.

TOP 5:

• ASICS plans to open 18 new locations in India by 2022, with a 25 percent increase in revenue
• Adidas has opened a digital flagship store in India
• Vedant Fashions, the proprietor of 'Manyavar,' has filed IPO documents with the Sebi
• In FY21-22, the Indian government will provide Rs. 56,027 crore and will pay off all outstanding export incentives
• Apparel and textile companies in India are celebrating; the PLI program has made the sector very happy

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

17th September 2021, Mumbai:

Protha, a women's traditional wear company, opened a saree exhibition on September 17 that would run through October 10 at its Lake Gardens Kolkata store and include a broad selection of handloom weaves.

Protha stated on Facebook that its ‘Pujo Exhibition' opened on Friday to exhibit and appreciate handloom weaving skills. Bridal, festival, and daily sarees produced with weaving methods from all across India are on display.

14th September 2021, Mumbai:

The Indian arm of the Czech multinational footwear and accessories manufacturer Bata is investing in the “Red European store format”. The brand has invested in giant and in-mall stores over the past few years. Now it plans to acquire stores in ranging from 3,000-4,000 sq. ft, informs Anand Narang, Vice President-Marketing and Customer Experience. Some of the stores that match Bata’s requirement are those at Infinity Mall Malad and those in Bandra, Colaba, and Viviana Mall, Thane. These outlets are not only remarkable for the space they offer but also offer next generation of shoe shopping experiences, Narang adds.

The brand also plans to relaunch relaxed workwear collection with a mass media campaign featuring actor Kartik Aaryan. Its digital channels including Bata ChatShop and Bata Store on Wheels have increased revenues by thrice. Revenues are currently growing on an average four to five per cent. Entering India in the 1930s, Bata has evolved its portfolio in the last four to five years. The brand is increasingly focused on sneakers through brands such as North Star, Hush Puppies and Power.

TOP 5:

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• 'Coutloot' to expand B2B supply chain; accelerate hiring across verticals
• Flipkart to grow 60 per cent this year

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA

8th September 2021, Mumbai:

As a part of its restructuring strategy, Nike has granted the operational rights of its store in five top markets to a subsidiary of apparel exporter Shahi Exports. Shahi Exports will operate Nike’s stores in Delhi, Mumbai, Bengaluru, Pune and Ahmedabad.

Shahi Exports is a major exporter of garments and has clients among Walmart, Calvin Klein, H&M, Marks & Spencer and Gap, etc. Managing director Anand Ahuja also co-owns a multibrand online sneakers platform, VegNonVeg.

Nike also plans to increase the store sizes from its general range of 1,000-1,500 sq ft to 3,000-5,000 sq ft. In July, it rolled out Nike app in India along with similar services in Southeast Asia. There are more than 100 franchisee outlets of Nike in India. New Delhi-based RJ Corp operates around two dozen Nike outlets in east and South India.

TOP 5:

• The Botanical Survey of India has digitized its entire textile collection
• For the Sivi line, Niketa Thacker collaborates with Gujarat weavers
• Shahi Exports, an Indian clothing behemoth, and Nike, a well-known American brand, have teamed up for retail commerce
• Big Day! Cabinet approves ₹10,683 crore PLI scheme for textile sector
• PLI for (MMF) Manmade fibre, Technical Textile:Awaiting Cabinet approval today

Watch YouTube: https://www.youtube.com/channel/UCnQ6v9wBHyOlRPSDgJMsJaA