6th September 2021, Mumbai:

Leading D2C fashion brand Bewakoof.com has announced Peppy Pink as the color of the month and has launched a new collection in the color. Launched 18 months ago, ‘color of the month’ is a property in tandem with the global trend of color forecasting.

The company hopes to sell half a million units of Peppy Pink inspired range within 72 hours of the launch, reports Apparel Resources. The range will be endorsed by Bollywood actress Sanya Malhotra, who has been recently roped as the new brand ambassador.

Bewakoof.com announces color of the month on the 1st of every month with an entire range of products in color. The products are offered at very cost effective price from 1st to 3rd of the month.

A pioneer of this international trend to India over a year back, Bewakoof.com has seen it grow into a cult where customers have been queuing up virtually to book the products in their favorite colors.

TOP 5:

• Reliance Retail poised to foray into saree, ethnic wear stores
• Hari Krishna Agarwal has been appointed as the new MD of Grasim Industries
• A Delhi court has ordered the company to stop using Gucci's mark on their products and to pay damages
• MP (India) has a lot of room to expand in the Textile industry: Shivraj Singh,CM (M.P.)
• Telangana (India) has requested a one-billion-dollar grant from Prime Minister Narendra Modi for the Warangal Textile Park

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01 September 2021, Mumbai:

Myntra has launched its latest brand campaign with an advertisement featuring actor Samantha Akkineni. The campaign reinforces Myntra’s position as ‘India’s Fashion Expert’. Akkineni will appear in two ad films promoting women’s western wear and ethnic wear.

The actor is a face of the Myntra brand and has been instrumental in connecting the brand with her wide fan base, since the beginning of her association with Myntra last year, in the south and beyond.

Her fashion quotient and impeccable style, along with her strong appeal among native audiences, will further help establish Myntra as the go-to destination for fashion in this region, and beyond. The brand campaign delivers a brief, yet profound message of Myntra as India’s Fashion Expert, leaving consumers with a direct, clear, and memorable takeaway.

TOP 5:

• For an occasionwear collection, Biba collaborated with Rohit Bal
• Sutraa This September, the Indian Fashion Exhibition will return to Patna and six other locations
• Kanpur will host the first edition of the Fashionista shopping fair in September
• In the first half of this year, Bangladesh emerges as the favored destination for Indian garment consumers
• Donear Group, an Indian textile company, has acquired Mayur Fabrics and the PV Suiting distribution network

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29th August 2021, Mumbai:

Urged by the Lakme Fashion Week and PETA India, thirty-two Indian fashion designers pledged to go leather-free on the World Fashion Day on August 21. The designers include Gaurav Gupta, House of Masaba by Masaba Gupta, Jade by Monica and Karishma, péro by Aneeth Arora, Ranna Gill and Shyamal & Bhumika.

The pledge has also been taken by other designers including Sonaakshi Raaj, Siddartha Tytler, Rina Dhaka, Vikram Phadnis, Rocky Star, Atsu Sekhose, Dev R Nil, and Bloni by Akshat Bansal have also taken the pledge. Anita Dongre and Purvi Doshi have been leather-free for a while

Vegan leather can be made with materials as varied as cork, mangoes, coconut, pineapple leaves, recycled plastic, mushrooms, tomato composite, grapes, and discarded temple flowers. In addition to saving animals, these options avoid the environmental and societal costs associated with animal-derived leather, including greenhouse-gas emissions, deforestation to raise cows and toxic tannery waste that pollutes the Ganges and harms tannery workers.

TOP 5:

• At India Couture Week, Ashima Leena showcases ageless femininity
• As customers return to 'embrace summer,' Gap is ready to shine
• INDIAsize is now available in Delhi! In the apparel industry, it aims to bring India's standard size chart
• Flipkart, an Indian online retailer, has strengthened its supply chain network in Karnataka, creating over 14,000 jobs
• Nehha Chandra to be the new Head-Marketing for Ritu Kumar Brands

4th September 2021, Mumbai:

Comfort Technology Company, Skechers India,has launched the all-new Skechers GOrun Razor Excess for men, which builds on the popularity of the award-winning GOrun Razor 3. The lightweight high-cushioned running shoe is the latest addition to Skechers’ performance GOrun line.

Engineered to provide the best running experience, the range of trainers and race day shoes are crafted with the latest technologies to provide enhanced comfort, responsiveness and durability. With running continuously evolving and gaining massive popularity in India, Skechers India is combining high-performance technology with their trademark comfort for those looking to run the extra miles.

Designed for every kind of runner, Skechers GOrun Razor Excess delivers a swift and comfortable run with highly responsive, ultra-lightweight and long lasting Hyper Burst™ cushioning, as well as Goodyear® Rubber Technology for enhanced traction, stability and durability. The shoes come equipped with internal support at the toe and a Skechers Hyper Arc™ rocker bottom design that promotes efficiency in each stride. Thin stretchable laces expand and contract while running, providing an adaptive fit. Blending aesthetics with high-performance, the Razor Excess is sleekly designed with neon graphic prints and reflective detail for visibility during night-time runs.

TOP 5:

• Investors from various Indian states are flocking to Gorakhpur (UP)
• Snapdeal has seen a surge in sales of children's clothing
• Meesho announces new staff wellness programs
• Arvind Fashions now does 25% of its business online and intends to maintain this trend
• NIFT’s size survey to position India on a global apparel platform

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31th August 2021, Mumbai:

The Q1FY22 revenue of footwear major Bata India doubled to Rs 267 crore, as against Rs 135 crore it reported in the corresponding period of the previous fiscal year. As per Fashion Network, the brand’s consolidated net loss narrowed to Rs 69 crore during the first quarter ended June 30, 2021, as against a net loss of Rs 101 crore it reported in the year-ago period. Its total expenses for the quarter rose to Rs 372 crore as compared with Rs 322 crore in the year-ago period.

Gunjan Shah, CEO opines, the brand’s agile contingency plan helped it navigate through the changing business landscape amidst infection surge. It was able to serve customers through alternate retail channels such as the company’s website, online market places, Bata Chat shop and Bata Store on Wheels. These channels enabled the company to minimize the overall impact of the second pandemic wave, he adds.

Bata India also strengthened its retail presence during the quarter by opening 7 new franchise stores to take its overall count to 234 franchise stores.

TOP 5:

• 'Future Lifestyle Fashion' report Rs 325 crore net loss in Q1
• Trent Ltd appoints P Venkatesalu as new CEO and Executive Director
• Amit GT launches women’s couture collection at 'India Couture Week'
• Future Retail files new case against Amazon seeking asset sale clearance to Reliance Industries
• Donear Industries signs agreement to buy RSWM assets

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29th August 2021, Mumbai:

Ashima Leena launched her latest women’s couture collection 'Nazm-e-Mahal' with a fashion film at the India Couture Week. As per Fashion Network, the collection launched rich-hued sarees that celebrated classic Desi femininity and traditional craft techniques.

The collection combined the delicate hand embroidery with jewel tones handloom textiles. It paid an ode to the maharanis of the Mughal era. Bright red and gold bridal sarees and champagne lehengas provided classic colour combinations and emerald greens, royal purples, and deep magentas added vibrancy.

The collection was launched with a fashion film that showed a group of regal women carrying out all of the traditional festive preparations in a cloud of incense smoke and sea of petals.

Jewellery for the film was provided by Archana Aggarwal Timeless Jewellery, the official jewellery partner for the fashion week. Hair and makeup was kept classic with dark kajal for the eyes and hair worn in loose curls or tied in a low bun with fresh flowers for decoration.

TOP 5:

• At India Couture Week, Ashima Leena showcases ageless femininity
• As customers return to 'embrace summer,' Gap is ready to shine
• INDIAsize is now available in Delhi! In the apparel industry, it aims to bring India's standard size chart
• Flipkart, an Indian online retailer, has strengthened its supply chain network in Karnataka, creating over 14,000 jobs
• Nehha Chandra to be the new Head-Marketing for Ritu Kumar Brands

02 September 2021, Mumbai:

Arvind Fashions (AFL) plans to open around 500 new stores over the next three years. The company had recently raised Rs 439 crore ($59.3 million) from various marquee investors including promoters to fuel its expansion plans.

As per Fashion Network, AFL also plans to invest heavily to strengthen its online presence to boost its overall sales going forward. Kulin Lalbhai, Director, says, the expansion would enable the company to clock a 15 percent cumulative average growth rate year-on-year.

AFL has a portfolio of both international and indigenous brands which includes US Polo Assn, Arrow, Tommy Hilfiger, Calvin Klein, Flying Machine, Aeropostale, and Ed Hardy, etc. Its brands are retailed in over 1,300 standalone stores and about 5,000 departmental and multi-brand stores in over 192 cities and towns across India. Every season, AFL sources over 30 million products.

TOP 5: 

• Vasaas, a multi-brand fashion e-commerce platform, has over 400 Indian labels on board and expects to reach 1,000 by the end of the year
• Pastels & Pop, a shoe brand, has opened a store in Bengaluru
• Libas, an ethnic clothing business, has opened outlets in New Delhi
• Bhumi Pednekar is the first Indian brand ambassador for MAC Cosmetics
• Shanaya Kapoor, Vir Das, Divyendu Sharmaa, and Rohit Saraf have joined Misfit as brand ambassadors

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30th August 2021, Mumbai:

Amit GT presented women’s couture collection ‘Scintilla’ with a fashion film shot at Udaipur’s UdaiVilas at the India Couture Week.

The collection included statuesque gowns and lehengas. Inspired by a return of hope following the darkness of the pandemic, the collection featured the brand’s signature exuberant bustles and trains, played with opulent textures, and had an ethereal aesthetic.

Delicate hand embroidery and bead-work depicted natural elements including flowers, constellations, snowfall, and dew drops. The collection’s color palette was as diverse as the colours in nature itself with occasion wear every hue from deep red to pastel blue and mauve to emerald and aubergine.

India Couture Week is organized by the Fashion Design Council of India in association with the Hindustan Times. The fashion Week’s first went online last year due to the pandemic and this season is it’s second digital edition. India Couture Week runs until August 29 and featured a total of 19 brands.

TOP 5:

• 'V-Mart Retail' to open 55 stores this year
• 'V2 Retail' reports Rs 11 crore net loss in Q1FY21
• Lakme Fashion Week & PETA India, Indian fashion designers pledge to go leather-free on the World Fashion Day
• 'Shein' becomes the world largest online-only retailer: Euromonitor International
• Shantanu & Nikhil launch 2021 festive couture collection ‘Oasis’

27th August 2021, Mumbai:

Designer Amit Aggarwal launched a conceptual couture collection ‘Metanoia’ on day three of the second digital India Couture Week. The collections is inspired by the three elements of earth, water, and air, the collection was launched with a thought provoking fashion film.

It features 35 unique styles and silhouettes with a color palette ranging from moss, sage, forest green, roseate, azalea, lisianthus, taffy, mulberry, and fuchsia to eggplant and indigo. Materials including glass fiber, raffia palm, and optic fiber were used to create solid structures which were contrasted with light, sheer fabrics to explore the interplay of form and fluidity.

The designer explored the technique of hand painting a marbling pattern over discarded PVC and handwoven polymer as well as over silks and tulle. 3D hand embroidered thread work and metallic cording also added subtle texture to the collection’s lehengas, gowns, sarees, and capes. India Couture Week’s second digital edition runs until August 29 on the Fashion Design Council of India’s website and social media platforms. The online fashion week features a total of 19 designers and brands.

TOP 5:

• Retailers agree to renew a safety deal with Bangladeshi garment workers
• Pause ties up with garment business 'Tomorrowland Apparel' part of Bombay Shirt Co.
• Mirabai Chanu is the new face of Adidas' "Stay in Play" campaign
• Saundh, women’s wear strengthens retail presence with a store in Delhi
• Cult Gaia launches multi-brand store on 'Ajio Luxe platform'

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