US-based Nike Inc. plans to open its biggest India store of about 10,000 sqft in New Delhi’s Select Citywalk

German sportswear brand Puma recently opened its largest North India store in Gurgaon. Spread over about 7,000 sqft, the store is a digitally-enabled experiential store. It has numerous digital touchpoints to lure digitally savvy customers who are increasingly shopping online.

For the opening of the store, Puma invites several celebrities including boxing world champion MC Mary Kom, a member of the Tokyo Olympics Hockey bronze medal-winning team Rupinder Pal Singh, cricketer Washington Sundar and singer HarrdySandhu for the opening event on Thursday evening.

Puma’s large NCR store comes close on the heels of a flagship store launch last month in New Delhi by rival Adidas. Spread over around 6,000 sqft in the capital’s premier business district of Connaught Place, the store boasts of 32 digital touchpoints including immersive screens, digital plinths, and ceiling screens to give customers a digital shopping experience.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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20th October 2021, Mumbai:

Reliance Retail Ventures has acquired a 52 percent stake in fashion house RitikaPvt Ltd, the holding company of designer Ritu Kumar. The company has acquired a 35 percent stake from private equity firm Everstone Capital.

With this deal, Everstone will exit the Indian designer brand that operates about seven dozen physical outlets. Everstone had invested about Rs 100 crore in the New Delhi-based designer retailer to pick the stake in 2014.

The agreement aims to play a significant role in International couture. Reliance Retail Ventures is set on to make Indian textiles, motifs, and weaves known globally to gain accreditation for all of our original and one-of-a-kind designs.

Ritu Kumar owns four designer brands including Label, RI, Aarke, and Ritu Kumar Home. The five-decade-old company had been in the market for years to raise money to fund expansion. Reliance has been aggressively buying retail brands to shore up its leadership in a market in which it’s largely pitched against Amazon and Walmart-owned Flipkart.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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18th October 2021, Mumbai:

The United Nations Environment Program (UNEP) and India's top design education school, the National Institute of Fashion Technology (NIFT), have recently cooperated to provide a general elective course on 'Design Innovation for Sustainable Fashion' to all NIFT students.

This optional course is presently being offered in over 20 batches across 17 NIFT campuses throughout the country. "Looking at the overwhelming response, we may make 'Design Innovation for Sustainable Fashion' a mandatory course for students or even a certificate or diploma course in the future because sustainable fashion and sustainable development is the need of the hour," Shantmanu, DG, NIFT, said in a webinar.

UNEP India's country office head, Atul Bagai, said the organisation is working on a number of sustainability projects in the textile industry.

It is assisting the Ministry of Textiles (MoT) in developing a plan for a sustainable textile centre in Surat in order to promote the sector's long-term viability and circulation. In the Circular Design Challenge, UNEP is collaborating with Lakme Fashion Week.

It's worth noting that sustainability is becoming more important in the textile and clothing industries. Textiles Secretary Upendra Prasad further stated that sustainability must be practised across the textile value chain, not just in the manufacturing but also in the consumption of textiles.

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21st October 2021, Mumbai:

Tata CLiQluxury is seeing exceptional growth in categories like 'at home' fashion and athleisure. In addition, demand for sneakers has accelerated.

Furthermore, the home sector, which encompasses everything from home décor to linens to furniture, is rising. Aside from that, products in youth-oriented categories, products that can be passed down from generation to generation, and those that are size-agnostic will continue to be in demand.

Tata CLiQ Luxury constantly works towards launching various premium and luxury brands from time to time. Some of the recent brand launches on the platform include Baume & Mercier, Bell & Ross, Rado in watches, Le Creuset, Lladro, Versace in-home, Charles & Keith in footwear, True Religion, and Versace jeans in apparel, etc. In addition, the platform is also expanding into beauty, toys, golf categories, premium gourmet, furniture, etc.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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19th October 2021, Mumbai:

India’s largest mall, the DLF Mall of India, has launched its two-week long ‘Wedding Shopping Festival’ to kick off the wedding season of 2021.

As per Fashion Network, the shopping festival will see over 80 plus wedding-centric brands housed at the mall from the trousseau, ethnic fashion, accessories, footwear, skincare, and cosmetics to gifting and décor among others.

PushpaBector, Executive Director, DLF Retail says, there is a rise in the sentiments of consumers when it comes to making purchase decisions. To provide customers with a holistic shopping experience, DLF introduces new ideas, inspiration as well as great shopping offers through “The Wedding Tales.”

Manish Mehrotra, Vice President and Centre Head, DLF Mall of India adds, DLF Mall of India is a one-stop shopping destination for the wedding season offering a diverse collection from over 80 ethnic wear and wedding centric brands.

Spread across the retail space of 2 million sqft, DLF Mall of India houses more than100 fashion brands among other categories.

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18th October 2021, Mumbai:

Designer AmitAggarwal has ventured into the menswear category with a standalone collection called Victore’.

As per an Elle report, the collection is being endorsed by Bollywood actor Vijay Varma, It is inspired by the war we fight every day with our own yin to defeat internal turpitude and emerge victorious.

The collection comprises 27 styles across pret and couture. It includes tuxedos, jackets, waistcoats and bandhgalas to sherwani, kurtas, dhoti pant sets, long line shirts and kimonos. Making use of the brand’s signature metallic polymer, techniques like handweaving, handmolding appliques, 3D pleating and hand painting have been incorporated.

With a diverse color palette featuring soothing shades of ivory, blush, beige and mint to bold tones of ink blue, ice grey, bottle green, pewter and black – the collection has something for everyone. Techniques like gradient painting and hand marbling have also been applied on silk chanderi, satin, mesh and signature handcrafted fabrics for a unique touch.

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19th October 2021, Mumbai:

For plus-size men and women across the country, the Future Group's All Plus Size shop has released a limited-edition holiday season collection.

To promote its current collection, the company has developed a campaign with two body-positive influencers basking in the festive splendour. For ladies, the selection includes Zari embroidered kurtas or royal foil print flowing skirts, while for males, kurtas, jackets, shirts, and more are available.

"The Christmas period for all of us is the time to enjoy fashion and flaunt it in style, so why should the plus size not join the party?" asked Pawan Sarda, chief marketing officer of Future Group, in a statement. We feel that all bodies are beautiful, and that now is the moment for everyone to up their fashion ante and be gloriously joyful."

"Everyone has always believed that fashion is for everyone and beauty can never be confined to a body type," said Rajeev Singh, business head at All Plus Size Store. And the holiday season is the perfect time to dress up and celebrate your genuine self."

With 81 exclusive-brand locations and a strong online presence, All Plus Size was founded in 2005 and is now India's leading plus-size apparel retail brand.

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16th October 2021, Mumbai:

One of Myntra’s fashion brands for women, All About You (AAY), has launched an exquisite digital ad film with the very beautiful and elegant Bollywood actor, Chitrangda Singh. Celebrating a modern woman’s life and choices, the 50-second promotional film has been made for digital and social platforms.

AAY’s new brand film is poised to create enthusiasm and affinity for the brand in the heart and mind of every woman who is expressive, individualistic yet rooted.

The campaign is also an ode to the brand’s AW21 collection expressing solidarity and a reminder that no matter what, All About You is always with its customers.

As a brand that focuses on attracting women consumers with a relevant fashion-forward offering, Chitrangda Singh epitomizes the brand DNA of celebrating authenticity and inner strength that’s a natural extension of her own personal and professional choices.

With her elegant style and many critically acclaimed films like HazaaronKhwaisheinAisi to her credit, she is an inspiration to many women.

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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