26 November 2021, Mumbai:

Clovia, India's leading brand for women's activewear, innerwear, loungewear, and personal care has got the ball rolling with its latest athleisure range that oozes both comfort and style.

The versatile movie star Payal Rajput was recently seen flaunting her fit and healthy self in Clovia's stylish athleisure clothing in a fun and peppy video. Showcasing her worked-out body in this trending collection, Payal Rajput looks ready to break into a sweat and make newsworthy headlines in her sweltering look.

A prominent face in Telugu and Punjabi cinema, Payal Rajput has also featured in television shows like Sapnon Se Bhare Naina, Maha Kumbh: Ek Rahasaya, Ek Kahani, Gustakh Dil, to name a few. Payal Rajput debuted in Telugu movies in 2013 with the film Iruvar Ullam, with Channa Mereya being her first Punjabi release in 2017. Her breakthrough performance in the Telugu movie RX 100 made her a popular face on the big screen.

Clovia's association with Payal is a way to reach out to modern women and make them fall in love with their bodies. It aims to inspire them to redefine fitness through fashion, without compromising on comfort. In the video, Payal is seen comfortably carrying off a combination of chic and camouflage print styles from the Clovia activewear collection.

"With our latest athleisure collection, we seek to excite and inspire the astute and knowledgeable modern women for whom comfort, aesthetics, and style takes precedence over everything else. Our new range gives preference to confidence and fitness over waist size and weight.

Apart from its distinct combination of prints and colours, the great performance fabric allows women to stretch, bend, flex, and move with ease. We are ecstatic to associate with Payal Rajput who is a fresh face, and she has upped the ante when it comes to flaunting her perfectly fit body in our latest athleisure collection," said Suman Chowdhury, Co-founder, and COO, Clovia.

In the sizzling video, Payal is seen bending the rules of fitness by displaying impressive yoga asanas and striking poses, donning the trendy and upbeat athleisure range from Clovia. She's clad in funky tie-dye sports bras paired with similar-patterned bottoms. Her athleisure look drives home just the kind of motivation that the urban woman needs to achieve her fitness goals.

Clovia's latest athleisure collection can be browsed at (https://www.clovia.com/active-wear/s).

Clovia is India's premier direct-to-consumer lifestyle and personal care brand for the urban millennial woman. The company designs manufacture and sells a host of products including premium lingerie, nightwear, loungewear, activewear, shapewear, swimwear. and personal care products. The brand was launched by industry veterans Pankaj Vermani, Neha Kant, and Suman Chowdhury in 2015. Clovia sells through multiple channels including its exclusive online store www.clovia.com, Android & iOS Apps, all major online marketplaces, a network of its exclusive retail stores across India, and also through most of the premium large formats in the country. Almost 60% of Clovia's business comes through its owned channels, having served over 3Mn customers on the same.

At Clovia highly skilled designers and product experts create exquisite, playful, and designer products, keeping up with the international trends. Sophisticated, sharp, and suave, contrasted with flirty, fun, and bold, Clovia continues to redefine the consumption story for the Indian woman. Clovia currently sells a product every 2.5 seconds.

The company's proprietary technology stack ensures it has one of the most efficient supply chains in the country. Clovia is backed by a host of reputed Indian and international VC and PE firms.

Business Standard (The news article has not been edited by DFU Publications staff)

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DAILY NEWS:

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25 November 2021, Mumbai:

Seven of the world’s most promising emerging design talents have been selected for the 2022 International Woolmark Prize - the world’s original and most prestigious fashion awards and talent development program.

The 2022 International Woolmark Prize finalists are

Ahluwalia, United Kingdom

EGONLAB, France

Jordan Dalah, Australia

MMUSOMAXWELL, South Africa

Peter Do, USA

Rui, China

Saul Nash, United Kingdom

In July 2021, hundreds of applications were reviewed by an esteemed panel of industry members and The Woolmark Company to select the seven finalists.

“We’re thrilled to introduce the next generation of creative game-changers to take part in the 2022 International Woolmark Prize,” said Australian Wool Innovation (parent company of The Woolmark Company) CEO, John Roberts.

“As the award continues to evolve, our aim is to support designers to think beyond today, highlighting the innovation, versatility, and sustainability of Merino wool and showcase its basis for new technologies to meet the discerning needs of tomorrow’s customer.”

This year’s program theme, Play, will be a true celebration of forward-thinking design and innovation. Finalists are invited to experiment with textiles, design, and business practices to drive change and innovation for a brighter future.

Each finalist will receive an AU$60,000 grant for the development of a Merino collection and will be supported by the program’s education and mentoring initiative, the Innovation Academy, which includes mentoring from industry leaders, such as Gabriella Karefa-Johnson, Stylist & Editor, Holli Rogers, Chief Brand Officer, Farfetch, Sinéad Burke, Educator and Advocate, Sara Sozzani Maino, Head of Vogue Talents, Deputy Director Vogue Italia & Int Brand, Shaway Yeh, Founder YehYehYeh and Group Style Editorial Director Modern Media Group and Tim Blanks, Editor-at-Large, Business of Fashion.

The Awards

The seven finalists will present a Merino wool collection for Autumn/Winter 2022 highlighting transparency throughout their supply chain and, alongside partner Common Objective, will build a sustainability roadmap. The winners will be selected by a prestigious panel of industry experts, to be announced in April 2022.

One finalist will be awarded the International Woolmark Prize and receive AU$200,000 to invest in the development of their business. The Karl Lagerfeld Award for Innovation will be awarded to another finalist, with the winner receiving AU$100,000. The Woolmark Supply Chain Award will also be presented, celebrating outstanding contributions from a trade partner driving wool supply chain innovation.

All finalists will have the opportunity to be stocked at some of the world’s leading stores, via the

International Woolmark Prize Retailer Network.

This year’s International Woolmark Prize finalists join an impressive alumni network including Karl Lagerfeld, Yves Saint Laurent, Emily Bode Aujla, Richard Malone, Angel Chen, Gabriela Hearst, Rahul Mishra and most recently, Matty Bovan.

The Innovation Academy

The Woolmark Company is pleased to announce this year's Innovation Academy partners: Tilting the Lens, Common Objective, Queen of Raw, Aquapak, and Close to Clothes.

The program boasts a global network of over 47 progressive international supply chain partners including BYBORRE, D-House, Knitwear Lab, and studioe®. The Innovation Academy supports finalists with early-stage investment, product research and development, mentoring, networking, and commerce, providing unparalleled insights and support to grow a sustainable business.

About The Woolmark Company:

The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product.

The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

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4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

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22 November 2021, Mumbai:

SupplyCompass, a prominent FashTech firm located in the United Kingdom, is gearing up to grow its India operations, with plans to aggressively employ personnel across departments and add more brands to its platform.

The firm is recognised for assisting fashion firms in collaborating with their producers and promoting environmentally friendly practices. According to a statement released by the firm, it plans to onboard 5,000 fashion brands and their supply chains in India over the next year.

To support its expansion objectives, the firm is rapidly hiring across the board. In the following 12 to 18 months, they intend to hire 200 more people.

SupplyCompass intends to make India a strategic base for its operations in order to extend its footprint in South East Asian markets, according to its expansion goals. Gus Bartholomew and Flora Davidson founded the company in 2016, spending two years in India to establish the company on the ground, traveling to meet and investigate over 300 manufacturers and suppliers.

SupplyCompass has developed a technology platform that allows fashion companies and manufacturers to collaborate in real-time to get collections to market faster without sacrificing the quality of the final product.

"For us, India is of tremendous strategic importance," says Gus Bartholomew, co-founder and CEO of SupplyCompass. As more global companies prepare to launch in India, it is quickly becoming one of the world's fastest-growing fashion markets.

This is expected to have a knock-on effect in the industrial sector as well. We expect 'Make in India' and self-reliance India (Atmanirbhar Bharat) to boost India's fashion and textile scene, becoming India SupplyCompass's most significant market.`

`

Currently, the firm is working with a number of well-known businesses, including the UK's highest-scoring BCorp. They've seen tremendous benefits with the platform, including 43% shorter lead times, significant improvements in monitoring and reporting on sustainability, and a 40% reduction in operations hours spent managing production.

Its software has been implemented throughout supply chains in Europe, America, and Asia, and it works with fast-growing businesses all around the world.

The organisation has a highly motivated workforce dedicated to resolving the most critical fashion concerns in the UK and India. They're funded by some of the best venture capital companies in Europe and India, and they're on a fast track to success.

To date, the firm has raised 2.5 million GBP in investment. In January 2020, they released its supply chain cooperation software. They use a customer-centric approach to product development, with new features released every 4-6 weeks. The firm now has offices in London and Hyderabad.

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India, Noida

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26 November 2021, Mumbai:

Hopscotch is a fashion brand for children and through this partnership, Flipkart hopes to enhance its branded portfolio and further its value proposition of making high-quality premium branded products available to more than 400 million registered customers.

The majority of customers shopping for branded children’s fashion on Flipkart tend to be in the 25 to 40 age group and are conscious about fabric composition and branded clothing for children.

Flipkart has sharpened its focus on children’s fashion which has helped it scale up business three times in the past two years, with majority growth being driven by new customers and Hopscotch launch is in line with this.

High-quality children’s fashion products are expected to bring immense value from a choice perspective. Hopscotch specializes in curating fashionable and on-trend head-to-toe looks for infants, toddlers, and preschoolers and offers a value-fashion range. Every look is uber stylish and fit for all occasions, whether it is a cool breezy day at the beach or a classy evening garden party.

There has been a 60 percent year-on-year growth in the branded children’s fashion segment, with a majority of new customers coming in from Tier II regions.

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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24 November 2021, Mumbai:

Crocs Inc said on Thursday it would buy privately owned footwear label Heydude for $2.5 billion, as the rubber clogs maker looks to cash in on the pandemic-led surge in demand for casual shoes.

Consumers stuck at home during the lockdowns last year ditched dress shoes for more

comfortable footwear, benefiting companies such as Crocs and Ugg brand owner Deckers Outdoor Corp, Demand has remained firm this year.

Crocs said it would pay $2.05 billion in cash, funded mostly by a term loan, and $450 million in Crocs shares issued to Heydude founder and Chief Executive Alessandro Rosano.

retail.economictimes (the news article has not been edited by DFU Publications staff)

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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20 November 2021, Mumbai:

Ethnic wear online retailer Lashkaraa is planning to strengthen its global footprint by entering new markets to cater to the wedding and festive season needs of Indians across the globe.

Lashkaraa already has a strong presence in the U.S., Canada, the UK, and the Middle East. It plans to further expand its presence over the next few months.

The company has witnessed strong growth during the Covid-19 pandemic and is banking on its affordable pricing coupled with its wide range of collections across categories to fuel its growth.

Commenting on the expansion, Sumeer Kaur, founder, and director Lashkaraa Inc, in a statement said: “We have positioned ourselves as an affordable luxury brand that provides discerning consumers in-house, exclusive designs of high quality at affordable pricing with quick safe deliveries.

The biggest change we've witnessed so far due to the pandemic lockdowns was that couples came online to complete their wedding trousseau shopping. This led to our largest increase in custom bridal trousseau orders to date.”

“We are rapidly investing to grow our business through the globe as we are getting increasing orders every day from the farthest parts. We aim to leave a global imprint and to be accessible to both, a discerning woman or man in a small town in any part of the world.

We already have a happy client base across more than 50 countries and will keep increasing our reach,” he added.

Lashkaraa is an Indian ethnic wear online shopping platform founded by Sumeer Kaul to cater to the wedding wear needs of Indians across the globe. Fashion Network

(The news article has not been edited by DFU Publications staff)

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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25 November 2021, Mumbai:

Designer and entrepreneur Jayanti Reddy is celebrating a decade in fashion for her eponymous brand and plans to begin her next decade by expanding internationally and stepping into menswear.

“We are keen to make global inroads as I see a potential NRI [non-resident Indian] bride keen to embrace my designs,” Reddy told Elle India about her future plans. “We’ve been getting a lot of requests from the NRI market and it’s time for Jayanti Reddy Label to globally expand. Also, a menswear line is in the pipeline and I’m thrilled about that as bespoke sartorial tailoring is one area that excites me.”

Reddy also recently collaborated with wedding designer Devika Narain to launch a series of six installations in her new store which celebrate Reddy’s diverse archive of bridal wear.

The installations feature Reddy’s take on traditional Nizami and Benarasi weaves, as well as a feature for her team of artisans and ample examples of her signature purple hue.

Reddy is also stepping into education through her collaboration with online education platform The Designer’s Class, she announced on Facebook. For her first-ever class in design, Reddy will teach on building a sustainable brand, trade secrets, and “the ins and outs of the industry,” she said.

“Ten years have been absolutely phenomenal not just for my creative growth and also for the trajectory of my design house,” Reddy told Elle India.

“It’s been a decade-long spell of a lot of learning and unlearning where I’ve created my niche and a fashion audience who was itching to discover a unique product that embraced my designs. From creating an Indian modern brand to putting it on the map to evolving it– it’s been a creatively satisfying voyage.”

FashionNetwork

(The news article has not been edited by DFU Publications)

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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24 November 2021, Mumbai:

Ecommerce platform Myntra launched social commerce at scale, including live shopping, to cater to the rapidly evolving content consumption patterns and shopping preferences of consumers.

Myntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator economy phenomenon. It believes social commerce is likely to engage about 50% of its monthly active users in the next 3-4 years.

Myntra said it is looking to transform the way consumers shop by bridging the gap between inspiration and commerce while bringing both under one single platform. Under this charter, it will target fashion and social media savvy young men and women who are looking to have access to the best-in-class fashion advisory and in-demand trends.

Myntra said social platforms are considered to drive about 70% of purchase decisions for fashion-forward consumers with fashion and beauty being the most popular categories in the Social Commerce realm. It believes that as the future of shopping, its Social Commerce charter is likely to play an important role in defining the way its customers' shop.

“Built for today’s consumers who are gradually progressing from text-based or catalog-based shopping to influencer-guided interactive experiences.

ET

(The news article has not been edited by DFU Publications staff)

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India, Noida

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19 November 2021, Mumbai:

Fashion and lifestyle brand Guess plan 50 new stores across India within five years. To begin with, 10 will come up over the next few months.

The plan is to expand the base to the metropolitan cities and slowly penetrate Tier II markets, touching the top-grossing malls for the ease of consumers.

The brand will gradually look into approaching micro-markets and launching accessory stores in smaller cities that will carry key categories like handbags, watches, etc.

Currently, Guess stores are company-owned and company-operated in India and plans are to take the franchisee route to fuel growth in the Indian market. As of now, the entire collection is imported from Guess’ authorised vendors. Once a business in India expands, manufacturing and sourcing will happen in the country as well.

The American fashion retail company will set up celebrity and influencer collaborations to engage more effectively with a younger and broader audience made. Guess is known for its iconic range of denim, dresses, apparel, shoes, handbags, accessories, and much more.

Guess is recognized for its sustainability efforts and eco-conscious initiatives, such as water-saving practices during denim wash, responsibly sourced materials, and a massive reduction in the use of chemicals. Even though the brand has penetrated well in several countries, it is always eager to spread its wings to newer markets.

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TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

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